• How SK-II blends ecommerce and social for improved brand perception

    … and why western tech companies are now trying to emulate it. Joey Bian, head of ad tech strategy and innovation at JD.com says a key challenge for brands in China, is how to leverage ecommerce with social platforms to improve brand perception and marketing ROI simultaneously. Here’s how SK-II implemented the JD.com /Tencent tool during a Chinese New…

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