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… that connects with customers. One trailblazing example of a marketing leader creating great content experiences is Jeannine Rossignol, VP of Marketing for Large Enterprise Organizations at Xerox. Jeannine will be making her first appearance at Content Marketing World this year, discussing how senior marketers and CMOs can structure marketing around content. I…
“Show me the money. Show me the money!” – Jerry Maguire In the summer of 2010, the Internet was abuzz about the upcoming movie Scott Pilgrim Vs. the World. It was based on a comic book with a rabid cult following and directed by the indie darling behind Sean of the Dead and Hot Fuzz. When the movie was released, the buzz intensified, dominating social media for its opening weekend.