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… to the landing page and thank you page. 10. Associate your metrics with results. (Hat tip to Scott Stratton, Andy Crestodina and Julie Fleischer) I loved Scott Stratton’s example of his Nooooooooooooooo page that receives a ridiculous number of pageviews (Okay the number has lots of zeros in it.) But it’s just one page with a button. Kraft taps…
… I recently delivered the closing keynote at the Social Fresh Conference in Orlando (the next Social Fresh – a conference I very much endorse – is in October in San Diego). My presentation was called “Shotguns Trump Rifles: Why Social Success is Now a Volume Play” and was one of most controversial talks I’ve ever given about social media…
www.marketingsherpa.com At the 2014 MarketingSherpa Email summit, Allison Banko, Reporter, MarketingSherpa captured an interview with speaker Jeff Rohrs, VP of Marketing Insights, Exact Target who sh ...
Struggling to build your audience? In a world of email, social media and content marketing building an audience can seem a daunting task. This week on Content Warfare TV, we’re joined by Jeffrey Rohrs, the head of ExactTarget‘s Marketing Insights team. Jeff is also co-host of the Social Pros Podcast.