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…: Actionable Content Marketing Take-away: Start building your brand from the start. Don’t say it’s difficult or only for big businesses. The earlier and more consistently you do it the better off your business will be. 9. Improve your conversion rate. (Hat tip to Ian Cleary and Tim Ash) This lesson is associated with Derek Halpern’s 80-20 Rule…
… I recently delivered the closing keynote at the Social Fresh Conference in Orlando (the next Social Fresh – a conference I very much endorse – is in October in San Diego). My presentation was called “Shotguns Trump Rifles: Why Social Success is Now a Volume Play” and was one of most controversial talks I’ve ever given about social media…
www.marketingsherpa.com At the 2014 MarketingSherpa Email summit, Allison Banko, Reporter, MarketingSherpa captured an interview with speaker Jeff Rohrs, VP of Marketing Insights, Exact Target who sh ...
Struggling to build your audience? In a world of email, social media and content marketing building an audience can seem a daunting task. This week on Content Warfare TV, we’re joined by Jeffrey Rohrs, the head of ExactTarget‘s Marketing Insights team. Jeff is also co-host of the Social Pros Podcast.