Jeffrey L. Cohen

  • Maximize B2B Blog Results: 10 Tactics You Need

    … involved. Andy Crestodina says, “A partner in content creation is a partner in content distribution.” BuzzSumo helps determine influencers in your niche. Business. Don’t forget: Your blog content must support your business or it’s useless. Even worse, it’s a waste of money. At a minimum, have landing pages to convert readers into email subscribers…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …™ and Sammons Digital, @StephSammons Too many offers or calls-to-action which can create indecision. 23. Neal Schaffer – Maximize Your Social, Author of Maximize Your Social, @NealSchafferal Generating a lead through content marketing and then “spamming” the prospect with too frequent or not relevant enough information. 24. Jim Siegel – HealthCare…

    Heidi Cohen/ Heidi Cohen- 30 readers -
  • The Best Lead Generation Tips Ever

    …. This barbell approach to lead generation has worked very well for us. 22. Neal Schaffer – Maximize Your Social, Author of Maximize Your Social, @NealSchaffer Try to make your content – and messaging regarding it – as aligned to specific segments in your target audience as possible. Too general of content and messaging might bring in more “leads…

    Heidi Cohen/ Heidi Cohen- 33 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … scare them off! Create a series of communications and content to convert leads into customers. To be effective this content should be of high quality and make recipients feel special to build a relationship for the long-term. 6. Jeffrey L. Cohen, Ball State University and Social Media B2B, Co-author of The B2B Social Media Book, @JeffreyLCohen…

    Heidi Cohen/ Heidi Cohenin EMail Content- 35 readers -
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