Jeffrey L. Cohen

  • Maximize B2B Blog Results: 10 Tactics You Need

    …. BUT it robs your blog content of any personality related to your business and/or product. (Hat tip: Jeff Cohen.) 3. Most B2B blogs don’t measure key performance indicators contributing to content marketing success Blogs require staff and resources to attract and build an audience. If they’re not a priority for your management and marketing team…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 25 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …. Don’t track results. It’s critical to measure your results to appreciate where your process isn’t converting prospects. 7. Jeffrey L. Cohen – Ball State University and Social Media B2B, Co-author of The B2B Social Media Book, @JeffreyLCohen Many marketers view content-generated leads in the same way as traditional leads. Just because someone…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • The Best Lead Generation Tips Ever

    … your marketing is a dynamic process, test every step on a regular basis to ensure that your content and related marketing as performing as well as possible. This means that you must track your results! 6. Jeffrey L. Cohen – Ball State University and Social Media B2B, Co-author of The B2B Social Media Book, @JeffreyLCohen You must include calls…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … scare them off! Create a series of communications and content to convert leads into customers. To be effective this content should be of high quality and make recipients feel special to build a relationship for the long-term. 6. Jeffrey L. Cohen, Ball State University and Social Media B2B, Co-author of The B2B Social Media Book, @JeffreyLCohen…

    Heidi Cohen/ Heidi Cohenin EMail Content- 25 readers -
Get the top posts daily into your mailbox!