Jeffrey L. Cohen

  • Maximize B2B Blog Results: 10 Tactics You Need

    … forum, they created an ebook and multiple blog posts before, during and after the conference. (Hat tip: Lee Odden, Ashley Zeckman and Caitlin Burgess) B2B blogging benefit: Plan blog content as part of other content marketing. It reduces ideation and content creation efforts. Create recurring (or regular) B2B blog columns. Create blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … on the feedback. It’s always surprising the gains that can be made by daring to ask and experiment. 14. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offering content without collecting email addresses is the biggest lead gen mistake marketers make! 15. Alan K’necht – Digital Always Media Inc…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    … be effective and lead generation will be amiss. The recovery will take a lot longer than that initial half day! 13. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offer great, valuable content without ever worrying about “giving too much away.” 14. Alan K’necht – Digital Always Media Inc…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … on the blog to get users to register for a free trial of their service or to simply register for future blog posts. They key was that the content was useful on its own and highly targeted to their prospects. 11. Dave Kerpen, Likeable Media, author of Likeable Business & Likeable Social Media, @DaveKerpen The best way to use content…

    Heidi Cohen/ Heidi Cohenin EMail Content- 22 readers -