Jeffrey L. Cohen

  • Maximize B2B Blog Results: 10 Tactics You Need

    …. BUT it robs your blog content of any personality related to your business and/or product. (Hat tip: Jeff Cohen.) 3. Most B2B blogs don’t measure key performance indicators contributing to content marketing success Blogs require staff and resources to attract and build an audience. If they’re not a priority for your management and marketing team…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … ways of doing this is building up email subscribers. 6. Heidi Cohen – Actionable Marketing Guide, @HeidiCohen Lead generation is skipping the romance portion of the buying process. The objective is to turn hand raisers into satisfied customers. Here’s where marketers can go wrong. Don’t understand your target audience. This includes your…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • The Best Lead Generation Tips Ever

    … for marketing to drive stellar leads for sales is to deliver the right content to the right prospect at the right time. Mapping content to the buyer journey and then delivering it to the right prospects is the best way to drive effective sales-ready leads without wasting your sales’ teams time and you company’s money. 5. Heidi Cohen – Actionable Marketing…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … with a whiteboard, or marketers, and get messy. Think up a hundred pieces of content, from safe to audacious. Who ever thought, on Red Bull’s behalf, of sending Felix Baumgartener into the stratosphere? 10. Barry Graubart - Content Matters LLC @Graubart Content marketing is the perfect way to generate leads, particularly for B2B companies. The key is to define…

    Heidi Cohen/ Heidi Cohenin EMail Content- 24 readers -