Jeffrey L. Cohen

  • Maximize B2B Blog Results: 10 Tactics You Need

    … How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …. Don’t track results. It’s critical to measure your results to appreciate where your process isn’t converting prospects. 7. Jeffrey L. Cohen – Ball State University and Social Media B2B, Co-author of The B2B Social Media Book, @JeffreyLCohen Many marketers view content-generated leads in the same way as traditional leads. Just because someone…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • The Best Lead Generation Tips Ever

    … your marketing is a dynamic process, test every step on a regular basis to ensure that your content and related marketing as performing as well as possible. This means that you must track your results! 6. Jeffrey L. Cohen – Ball State University and Social Media B2B, Co-author of The B2B Social Media Book, @JeffreyLCohen You must include calls…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … scare them off! Create a series of communications and content to convert leads into customers. To be effective this content should be of high quality and make recipients feel special to build a relationship for the long-term. 6. Jeffrey L. Cohen, Ball State University and Social Media B2B, Co-author of The B2B Social Media Book, @JeffreyLCohen…

    Heidi Cohen/ Heidi Cohenin EMail Content- 25 readers -
Get the top posts daily into your mailbox!