Jeffrey L. Cohen

  • Maximize B2B Blog Results: 10 Tactics You Need

    … before you know they’re in-market. Use blog posts to warm sales leads and support social media and search. Use OptinMonster (affiliate link) to support email capture. Result: RazorSocial’s Ian Cleary increased subscriptions by 520% with content upgrades and OptinMonster By contrast Drift went stopped gating content. Result: Increased readers…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 36 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …5 Key Actionable Lead Generation Tips You Need Now Lead generation is at the heart of B2B marketing. It’s a major driver of content marketing. According to Content Marketing Institute and MarketingProfs research: 74% of B2B marketers use content marketing to generate leads 47% of B2B marketers use content marketing to nurture and manage…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • The Best Lead Generation Tips Ever

    … is a tradeoff between quality and quantity. Specifically without a sufficient number of leads, you can’t achieve your sales conversion goals. By contrast, too many leads often translates to unqualified buyers who need lots of persuasion to convert or they’ll never buy. The best lead generation tips ever from 24 experts. To improve your marketing…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … skimmed a few pages but found the format far too intensive to hold my interest. Infographics should similarly be interesting and motivate sharing in order to be effective. 2. David Berkowitz, MRY, @DBerkowitz For content marketing, while this (again) depends on the marketer’s goals, B2C marketers should consider starting with Pinterest to build…

    Heidi Cohen/ Heidi Cohenin EMail Content- 32 readers -
Get the top posts daily into your mailbox!