Jeff'S Blog

  • Scaling Yourself By Simplifying Your Ideas

    … In the past year as President of a PPC agency I’ve learned a tremendous amount. I’ve come to understand the difference between decisions you don’t want to make, and decisions that are really tough to make. I’ve learned that if you don’t have one foot in today and one foot in 6-months from now you are going to miss a lot of opportunities or move…

    Jeff Allen/ PPC Hero- 3 readers -
  • When PPC Help Never Comes

    … is more drastic than others? If so, are their ad groups that are outliers, or specific characteristics about the keywords or display placements in this campaign that really underperform? I then move to pivot tables. Trying to pinpoint trends over time with specific keywords or placements that used to do really well, maybe even looking at ad copy…

    Jeff Allen/ PPC Heroin Paid Search- 1 readers -
  • Why We Ignore Net Gains In PPC

    … with the client where they see where the extra budget is going and the value it's creating. The same if they cut the budget. They'll see the impact more directly and can make a better decision on if the new lower budget is right, or if they should revert back to the previous budget. It is my belief that we ignore net gains for two reasons. 1. We don't think…

    Jeff Allen/ PPC Heroin Paid Search- 4 readers -
  • Is a Lack of Power Balance the Root of All PPC Issues?

    … between what's best for the company and what is actually being done. Outside of it being a great leadership piece, it highlighted some reasons client/agency or boss/PPC manager relationships break down. And that once it starts to break down, it is likely that things will only get worse unless one side takes a step back and refocuses everyone…

    Jeff Allen/ PPC Heroin Paid Search- 8 readers -
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