Jeff'S Blog

  • Scaling Yourself By Simplifying Your Ideas

    … In the past year as President of a PPC agency I’ve learned a tremendous amount. I’ve come to understand the difference between decisions you don’t want to make, and decisions that are really tough to make. I’ve learned that if you don’t have one foot in today and one foot in 6-months from now you are going to miss a lot of opportunities or move…

    Jeff Allen/ PPC Hero- 3 readers -
  • When PPC Help Never Comes

    … can do, but you feel like performance could be better, or performance HAS to get better. The problem is, PPC Help is hard to find and often times there’s not one easy answer for solving what ails you. You ask for help, read blogs, go to conferences, but everything seems to fall short of helping you solve the specific issue you are experiencing…

    Jeff Allen/ PPC Heroin Paid Search- 1 readers -
  • Why We Ignore Net Gains In PPC

    … This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn't make it very clear what the cost of the change in performance was. By that I mean, what were the net gains (or losses) between June and July. This is sort of incrementally, which I am a big fan of, but more…

    Jeff Allen/ PPC Heroin Paid Search- 4 readers -
  • Is a Lack of Power Balance the Root of All PPC Issues?

    … There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole. The premise was that people who concentrate on self-focused goals (more money, career growth, personal brand, etc.) instead…

    Jeff Allen/ PPC Heroin Paid Search- 8 readers -
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