Jeff'S Blog

  • Scaling Yourself By Simplifying Your Ideas

    … In the past year as President of a PPC agency I’ve learned a tremendous amount. I’ve come to understand the difference between decisions you don’t want to make, and decisions that are really tough to make. I’ve learned that if you don’t have one foot in today and one foot in 6-months from now you are going to miss a lot of opportunities or move…

    Jeff Allen/ PPC Hero- 3 readers -
  • When PPC Help Never Comes

    … to help get me out of it. There is a lot of upside to this thinking, and one downside. Since I always can count on someone, sometimes, without realizing it, I am looking for someone to bail me out. The biggest way this has shown up is times I need help on a PPC account. You know what I am talking about. When you’ve done all the things you think you…

    Jeff Allen/ PPC Heroin Paid Search- 1 readers -
  • Why We Ignore Net Gains In PPC

    … This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn't make it very clear what the cost of the change in performance was. By that I mean, what were the net gains (or losses) between June and July. This is sort of incrementally, which I am a big fan of, but more…

    Jeff Allen/ PPC Heroin Paid Search- 4 readers -
  • Is a Lack of Power Balance the Root of All PPC Issues?

    … between what's best for the company and what is actually being done. Outside of it being a great leadership piece, it highlighted some reasons client/agency or boss/PPC manager relationships break down. And that once it starts to break down, it is likely that things will only get worse unless one side takes a step back and refocuses everyone…

    Jeff Allen/ PPC Heroin Paid Search- 8 readers -
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