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… Concert promoter Live Nation used Facebook’s Atlas advertising platform to tie a 66 percent boost in purchases during Madonna’s 2015 “Rebel Heart” concert tour to mobile. The campaign for Madonna’s tour marked Live Nation’s first global, end-to-end tour launch with Atlas, and it relied heavily on applications and mobile, including search…
People-based marketing has been the mantra since Facebook relaunched its Atlas ad platform last September. Atlas released a new white paper this week, \"Behind the Buzz: People-Based Marketing Defined,\" and head of marketing Jennifer Kattula said in a blog post introducing the white paper: If you’re reading this right now, it’s safe to say you’re probably already familiar wi ...