Jennifer Smith

  • How To Succeed With Earned Media: 34 Case Studies

    … Sparkler logo are visible. Jennifer Smith, AriZona Beverages; Twitter: @DrinkArizona 30. At Ameritech, we launched a new product called Privacy Manager through a news media conference, to test what earned media could achieve on its own. We also delayed the planned advertising launch for 3 weeks, so that all the initial sales could be attributed…

    Heidi Cohen/ Heidi Cohenin How To's- 24 readers -
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