Jenny Chiu

  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    … first video, the next starts playing automatically. In this way, people on Pinterest get a series of ideas from your brand. As for the new Explore feature for users, product manager Julie Park said in a blog post that it will take “about a week” for all users to gain access, adding that the new section will include “trending ideas, quick-play videos…

    David Cohen/ AllFacebook- 20 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General…

    David Cohen/ AllFacebook- 11 readers -