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Podcasting is one of the most intimate content marketing experiences because we take podcasts with us during our daily rituals. A podcast is not words on the page, it is the human voice in your ear while you are brushing your teeth, out for a morning jog or driving home from work. Podcasts numbers have been growing steadily for years.
From a teacher of at-risk kids to a big dog in the content marketing world, Jerod Morris plays his role as Copyblogger’s director of content with the attitude of an artist. We grabbed a cup of virtual coffee with him (black coffee, that’s all he drinks) and chatted about how he got started, his thoughts on storytelling and his hardboiled advice on creating viral content.