Jesse Noyes

  • Social Media: Professional VS Personal

    … Jesse Noyes uses his personal photograph coupled with his Kapost team photograph on LinkedIn. It shows how he’s connected to the people he works with. It sends a great message to anyone seeking to work with him. As a point of contrast, NewsCred’s Michael Brenner has a professional photograph on LinkedIn and placed a portrait of his four children…

    Heidi Cohen/ Heidi Cohenin Social- 15 readers -
  • 8 New B2B Video Content Marketing Trends

    The “play” button is the most compelling action on the web. This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. While it’s well understood that video marketing is an extremely unique and valuable tactic to reach consumers effectively, ...

    Jess Ostroff/ Convince and Convert- 33 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …-makers who control budget and buying decisions. It’s harder to get those folks on a webinar or to download a white paper, but few software companies even try. They just assume by spraying the opportunity out to a broad audience, a few targeted folks will trickle in. We could get so much better at targeting if we wanted to. 12. Barry Graubart – Content…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • The Best Lead Generation Tips Ever

    … it with friends. 11. Barry Graubart – Content Matters LLC @Graubart Make sure the focus is on engagement, not on generating leads. The content that you grprovide should be compelling – and don’t make it just a teaser – it has to stand on its own. Make it useful and prospects will be happy to share their information with you. And be consistent – if I…

    Heidi Cohen/ Heidi Cohen- 31 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    …. If your focused on building influence you can attract leads versus having to chase or pay for them. 20. Neal Schaffer – Maximize Your Social, Author of Maximize Your Social, @NealSchaffer Creating downloadable resources like ebooks and whitepapers, promoting them through paid and organic means, and having interested parties opt-in to your email…

    Heidi Cohen/ Heidi Cohenin EMail Content- 32 readers -