Jesse Noyes

  • Social Media: Professional VS Personal

    … significant other. People will wonder whose hand is there. In addition to your avatar, consider how the background image you select represents your personal brand. David Berkowitz and Peter Shankman are among the proudest dads I know. They both include photographs of their daughters on Twitter. Please note: I asked Michael Brenner, David Berkowitz…

    Heidi Cohen/ Heidi Cohenin Social- 12 readers -
  • 8 New B2B Video Content Marketing Trends

    … it. Oakley digital marketing director, Scott Alexander, talked to us about customer-centric marketing (and yes, he also talked a little bit about sunglasses). But more than that, he explored why certain marketing sells and other marketing doesn’t. Oftentimes, the pieces of marketing that make a difference are the ones that offer a solution…

    Jess Ostroff/ Convince and Convertin Content YouTube- 28 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … Chaplaincy Network, @MeaningComfort Using social media solely for promotional means. Not cultivating credibility and trust by providing information that is useful to the recipient. Don’t just be self-serving. 25. Deborah Weinstein – Strategic Objectives, @DebWeinstein Siloing of marketing/communications activities is the biggest mistake marketers make…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    …. They are NOT a strategy. Start first with objectives and strategy. Subway CMO Tony Pace nailed it recently in the Wall St Journal: “Everybody is chasing the new technologies all the time, but you have to remember that the long-established benchmarks of marketing remain despite the fact the channels are different.” 22. Deborah Weinstein – Strategic Objectives…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    …. 22. Deborah Weinstein, Strategic Objectives, @DebWeinstein A content marketing strategy should be rooted in research and consumer insights. It’s imperative to identify and elucidate topics that interest your end-consumer to create useful, helpful, valuable content that will generate respect, credibility and demand for your services and product…

    Heidi Cohen/ Heidi Cohenin EMail Content- 22 readers -
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