Jesse Noyes

  • Social Media: Professional VS Personal

    … significant other. People will wonder whose hand is there. In addition to your avatar, consider how the background image you select represents your personal brand. David Berkowitz and Peter Shankman are among the proudest dads I know. They both include photographs of their daughters on Twitter. Please note: I asked Michael Brenner, David Berkowitz…

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • 8 New B2B Video Content Marketing Trends

    … The “play” button is the most compelling action on the web. This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. While it’s well understood that video marketing is an extremely unique and valuable tactic…

    Jess Ostroff/ Convince and Convertin Content YouTube- 29 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …. Don’t track results. It’s critical to measure your results to appreciate where your process isn’t converting prospects. 7. Jeffrey L. Cohen – Ball State University and Social Media B2B, Co-author of The B2B Social Media Book, @JeffreyLCohen Many marketers view content-generated leads in the same way as traditional leads. Just because someone…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • The Best Lead Generation Tips Ever

    … your marketing is a dynamic process, test every step on a regular basis to ensure that your content and related marketing as performing as well as possible. This means that you must track your results! 6. Jeffrey L. Cohen – Ball State University and Social Media B2B, Co-author of The B2B Social Media Book, @JeffreyLCohen You must include calls…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … scare them off! Create a series of communications and content to convert leads into customers. To be effective this content should be of high quality and make recipients feel special to build a relationship for the long-term. 6. Jeffrey L. Cohen, Ball State University and Social Media B2B, Co-author of The B2B Social Media Book, @JeffreyLCohen…

    Heidi Cohen/ Heidi Cohenin EMail Content- 25 readers -