Jesse Noyes

  • Social Media: Professional VS Personal

    … significant other. People will wonder whose hand is there. In addition to your avatar, consider how the background image you select represents your personal brand. David Berkowitz and Peter Shankman are among the proudest dads I know. They both include photographs of their daughters on Twitter. Please note: I asked Michael Brenner, David Berkowitz…

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • 8 New B2B Video Content Marketing Trends

    …. B2B companies like to give the idea of “humor” in their marketing the brush-off. “What about my stakeholders?” “What if my target audience is elderly?” “What if my CEO doesn’t get it?” These are legitimate concerns. However, remember that old saying that laughter is the best medicine? It’s not unfounded. People of all ages and backgrounds can…

    Jess Ostroff/ Convince and Convertin Content YouTube- 29 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …™ and Sammons Digital, @StephSammons Too many offers or calls-to-action which can create indecision. 23. Neal Schaffer – Maximize Your Social, Author of Maximize Your Social, @NealSchafferal Generating a lead through content marketing and then “spamming” the prospect with too frequent or not relevant enough information. 24. Jim Siegel – HealthCare…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • The Best Lead Generation Tips Ever

    …. This barbell approach to lead generation has worked very well for us. 22. Neal Schaffer – Maximize Your Social, Author of Maximize Your Social, @NealSchaffer Try to make your content – and messaging regarding it – as aligned to specific segments in your target audience as possible. Too general of content and messaging might bring in more “leads…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    The Best Way To Use Content Marketing To Generate Leads Is content marketing part of your lead generation program? If so, is it as successful as it can be? Do you believe that content marketing and lead generation are for B2B companies only? According to research by Content Marketing Institute and MarketingProfs, 90% of B2C marketers use content marketing but only 34% believe that it’s effective.

    Heidi Cohen/ Heidi Cohen- 26 readers -