Jesse Noyes

  • Social Media: Professional VS Personal

    … Jesse Noyes uses his personal photograph coupled with his Kapost team photograph on LinkedIn. It shows how he’s connected to the people he works with. It sends a great message to anyone seeking to work with him. As a point of contrast, NewsCred’s Michael Brenner has a professional photograph on LinkedIn and placed a portrait of his four children…

    Heidi Cohen/ Heidi Cohenin Social- 15 readers -
  • 8 New B2B Video Content Marketing Trends

    The “play” button is the most compelling action on the web. This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. While it’s well understood that video marketing is an extremely unique and valuable tactic to reach consumers effectively, ...

    Jess Ostroff/ Convince and Convert- 32 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …, this will be communicated and felt, and will create trust. 11. Jason Falls – CafePress, Author of No Bullshit Social Media. @JasonFalls Not targeting in granular enough ways to attract qualified leads. Those same social media software companies are mostly full of community managers, entry-level account people and the like rather than marketing decision…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • The Best Lead Generation Tips Ever

    … of attention are fundamentally without value; they’re waste. Eliminate waste, and create marketing that adds value to the lives of your audience. 10. Jason Falls, CafePress – Author of No Bullshit Social Media @JasonFalls Bring the masses to you by providing “Holy Smokes!” content … content so good, they say, “Holy Smokes!” and want to share…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    …, this was the strategy behind The Sophisticated Marketer’s Guide to LinkedIn. Out of this one big rock piece of content, we repurposed it into 2 infographics, 2 webinars, 5 blog posts, 2 SlideShare decks and more. The idea is to create one big rock per quarter which will fuel social and demand gen during that time. 15. Jesse Noyes, Kapost This might sound…

    Heidi Cohen/ Heidi Cohenin EMail Content- 32 readers -
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