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For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. “It’s not something they go for head-on,” said Dana DiTomaso, partner at digital marketing agency Kick Point. “People think about content and then say, ‘Oh, we’re going to do a social push.
… Digital Marketing Depot presents “Influencer Marketing & Authorship for SEO Now” on Tuesday October 21 at 1 PM EDT. Developing relationships with what the search engines call “topical authorities” and becoming one yourself is one of the cornerstones of SEO Now. In this webcast, Matt Roberts, Chief Strategy Office of Linkdex…