Jessica Hawthorne-Castro

  • Harnessing the Era of the Distracted Viewer

    … has in-program (i.e., non-interruptive) ads. “We also found that in-program ads have higher levels of unaided recall compared to traditional TV ads,” wrote Watchwith’s Zane Vella. “The point is to let the show continue flowing, but still get the ad message across.” Use solid analytics to measure results: Data, data, data–use it, analyze it. Along…

    AllFacebookin Paid Search SEO- 24 readers -
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