Jim Brady

  • 10 Media Execs Weigh in About the Future of Engagement

    … can we ensure these aren’t fly-by eyeballs?” Jim Brady, founder and CEO of Billy Penn, a mobile news site that targets millennials and which sees itself as an advocate for Philadelphia even if when it has tough news to report: “We are trying to monetize passions and not pageviews. For example, we might curate a lot of stories about development…

    Tom Grubisich/ Street Fightin Social- 8 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    …. Jim Brady, founder of Billy Penn in Philadelphia: I do think local is headed for the breakthrough that has long eluded it, though there’s still plenty of tough sledding ahead. I think the growth of local will be powered by a few key things: 1) a move away from reliance on a display ad model, and 2) the continued emergence of mobile…

    Tom Grubisich/ Street Fightin Display Mobile- 16 readers -
  • VIDEO: Hyperlocal Media 2.0 — Events and Email?

    The sale of AOL’s local media network, Patch, earlier this year marked something of an end to a lot of the optimism that once surrounded hyperlocal media. As local media veteran Jim Brady says, the category entered the “huddle for warmth” phase of its lifecycle. But panelists, in general, struck more optimistic tone at Street Fight Summit last week.

    Tim Sohn/ Street Fight- 9 readers -
  • How Community Involvement Can Pay Off for Local Publishers

    … Jim Brady may be the most durable pioneer in digital community news. So I yellow-highlighted this paragraph from his recent interview with Poynter’s Butch Ward as Brady prepares to launch the new site brother.ly in Philadelphia: “I used to be a believer in staying out of the fray, and just reporting on what was happening and stopping there…

    Tom Grubisich/ Street Fight- 4 readers -