Jim Brady

  • 10 Media Execs Weigh in About the Future of Engagement

    … means, how it should best be measured and, perhaps most important, how to impact consumer behavior. But this collection, we think, represents some of the best thinking on engagement.” Here are some of their thoughts: David Cohn, executive producer of mobile-focused AJ+, which “packages” worldwide news from legacy and digital media, and former chief…

    Tom Grubisich/ Street Fightin Social- 10 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    …. Jim Brady, founder of Billy Penn in Philadelphia: I do think local is headed for the breakthrough that has long eluded it, though there’s still plenty of tough sledding ahead. I think the growth of local will be powered by a few key things: 1) a move away from reliance on a display ad model, and 2) the continued emergence of mobile…

    Tom Grubisich/ Street Fightin Display Mobile- 18 readers -
  • VIDEO: Hyperlocal Media 2.0 — Events and Email?

    … week. During a panel moderated by Fusion’s Felix Simon, Brady joined Liena Zagare, publisher of Corner Media, and Paul Wright, director of local media for Comcast, to discuss the future of local media in a post-Patch era. The challenge in hyperlocal media has always been in finding the right revenue model. Whereas Patch and others relied heavily…

    Tim Sohn/ Street Fightin Display EMail- 10 readers -
  • How Community Involvement Can Pay Off for Local Publishers

    … Jim Brady may be the most durable pioneer in digital community news. So I yellow-highlighted this paragraph from his recent interview with Poynter’s Butch Ward as Brady prepares to launch the new site brother.ly in Philadelphia: “I used to be a believer in staying out of the fray, and just reporting on what was happening and stopping there. But I…

    Tom Grubisich/ Street Fight- 4 readers -
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