Jim Nail

  • Internet Users Want a More Personalized Ad Experience (Report)

    … Research analyst Jim Nail, this creates a “gratitude effect,” wherein users form a relationship with a brand because that brand is able to deliver the experience they want and makes the effort to tailor content to their individual experiences. Marketing strategy is somewhat still stuck in the past, offering large-scale campaigns that reach…

    Inside Facebookin Social- 25 readers -
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