Jim Siegel

  • Content Marketing Definition

    …, photos, an infographic, a Twitter stream, an ebook, a Facebook page. David Meerman Scott, author of The New Rules of Marketing and PR 46. Content marketing is: Creative knowledge sharing–using content across multiple platforms to reach various audiences–with the objective to influence thought and/or drive behavior. Sharing content…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … Chaplaincy Network, @MeaningComfort Using social media solely for promotional means. Not cultivating credibility and trust by providing information that is useful to the recipient. Don’t just be self-serving. 25. Deborah Weinstein – Strategic Objectives, @DebWeinstein Siloing of marketing/communications activities is the biggest mistake marketers make…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • The Best Lead Generation Tips Ever

    …. They are NOT a strategy. Start first with objectives and strategy. Subway CMO Tony Pace nailed it recently in the Wall St Journal: “Everybody is chasing the new technologies all the time, but you have to remember that the long-established benchmarks of marketing remain despite the fact the channels are different.” 22. Deborah Weinstein – Strategic Objectives…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    …. 22. Deborah Weinstein, Strategic Objectives, @DebWeinstein A content marketing strategy should be rooted in research and consumer insights. It’s imperative to identify and elucidate topics that interest your end-consumer to create useful, helpful, valuable content that will generate respect, credibility and demand for your services and product…

    Heidi Cohen/ Heidi Cohenin EMail Content- 24 readers -
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