Jim Siegel

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …™ and Sammons Digital, @StephSammons Too many offers or calls-to-action which can create indecision. 23. Neal Schaffer – Maximize Your Social, Author of Maximize Your Social, @NealSchafferal Generating a lead through content marketing and then “spamming” the prospect with too frequent or not relevant enough information. 24. Jim Siegel – HealthCare…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    …,” but they might not be the right ones that will convert. 23. Jim Siegel – HealthCare Chaplaincy Network, @MeaningComfort Never forget to think from the recipient’s perspective: What’s in it for them? It’s not what you’re looking to sell, it’s what they’re looking to buy or to learn about. Also, remember that social media are TOOLS…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … list for further email marketing may not be the sexiest approach, but it is an approach that still proves to be the best way to generate leads through content marketing. 21. Jim Siegel, HealthCare Chaplaincy Network, @MeaningComfort Multi-purpose your content by posting in multiple channels — your website, blog, social media, digital publications…

    Heidi Cohen/ Heidi Cohenin EMail Content- 22 readers -
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