Jim Siegel

  • Content Marketing Definition

    …. This growth coincides with the first Content Marketing World conference. (Hat tip: Joe Pulizzi, the Godfather of Content Marketing.) Content marketing has become a key element of marketers’ plans. 50 Content Marketing Definitions We asked 50 marketing experts to define content marketing. Here are their content marketing definitions. (Editor’s…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …™ and Sammons Digital, @StephSammons Too many offers or calls-to-action which can create indecision. 23. Neal Schaffer – Maximize Your Social, Author of Maximize Your Social, @NealSchafferal Generating a lead through content marketing and then “spamming” the prospect with too frequent or not relevant enough information. 24. Jim Siegel – HealthCare…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • The Best Lead Generation Tips Ever

    …,” but they might not be the right ones that will convert. 23. Jim Siegel – HealthCare Chaplaincy Network, @MeaningComfort Never forget to think from the recipient’s perspective: What’s in it for them? It’s not what you’re looking to sell, it’s what they’re looking to buy or to learn about. Also, remember that social media are TOOLS…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … on the blog to get users to register for a free trial of their service or to simply register for future blog posts. They key was that the content was useful on its own and highly targeted to their prospects. 11. Dave Kerpen, Likeable Media, author of Likeable Business & Likeable Social Media, @DaveKerpen The best way to use content…

    Heidi Cohen/ Heidi Cohenin EMail Content- 25 readers -
Get the top posts daily into your mailbox!