Jim Siegel

  • Content Marketing Definition

    … that is relevant and value to our diverse constituents to help generate dialogue and grow our base of support. Asks us to divine (sic) professional interests, immediate need and future skill sets and then fulfill with content. Jim Siegel – HealthCare Chaplaincy 47. Content Marketing is like an information water cooler for your customer community. When your…

    Heidi Cohen/ Heidi Cohenin Content- 51 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … at Analytics” attitude and jump in. 9. Mike Delgado –Experian-North America, @MikeDelgado Stop thinking “we tried that already and it didn’t work.” Figure out all the reasons why a campaign didn’t perform like you wanted and test again later. Test strategically – and don’t be afraid of failure. 10. Ric Dragon – DragonSearch, Author of Social…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • The Best Lead Generation Tips Ever

    … lead generation than a 10% boost in traffic. Make sense? First fix your conversion rate, then work on increasing traffic. 8. Mike Delgado –Experian-North America, @MikeDelgado Keep testing your landing pages. Test landing page layouts, headlines, amount of text, number of form fields, imagery, calls-to-action, bullets, buttons, and how it appears…

    Heidi Cohen/ Heidi Cohen- 31 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    …, super-targeted phrases, leads are born! 8. Mike Delgado, Experian-North America, @MikeDelgado Create content your community craves. If you spend time crafting killer content, your community will do the promotion for you. I love watching companies like HubSpot because they consistently churn out valuable ebooks and white papers to help their target…

    Heidi Cohen/ Heidi Cohenin EMail Content- 32 readers -
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