Jim Sterne

  • How To Succeed With Earned Media: 34 Case Studies

    … since the Lincoln ads were a well-known topic of conversation for several months. A quick glance at the YouTube search shows that parodies yielded nearly 20 million views. By comparison, the original 4 videos by Lincoln generated only about 5 million views. I’m sure that many of these can be attributed to people searching for the parodies. Eric T…

    Heidi Cohen/ Heidi Cohenin How To's- 13 readers -
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