• What is Brand Advocacy? How Do You Cultivate It?

    … advocates. The downside, of course, is that there’s a large advocacy gap where businesses are not doing a good job of identifying or enlisting the assistance of potential brand advocates. Over half of all companies don’t even know who their brand advocates are. JitBit has put together this infographic, 15 Reasons Why Brand Advocacy is the Bedrock…

    Douglas Karr/ Marketing Technology Blogin How To's- 30 readers -
  • Poor Customer Service is Hurting Your Marketing ROI

    … of the world that we live in now. Angry customers are silent assassins Tweet This! Poor customer service erodes your brand’s reputation online and directly impacts your marketing return on investment. If you’ve got a product page online that’s riddled with poor reviews under it, potential shoppers are going to walk away. In fact, 86% of visitors…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
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