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JiWire would like for you to forget its wi-fi advertising business, please. The company has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online, and subsequent decline of media as the cu ...
…. Unfortunately, obtaining this information isn’t always as straightforward as it seems. Here are seven platforms that businesses can use to measure the effectiveness of their local campaigns. Jim Brady Plans News Org in Philly Called Brother.ly (Poynter) Jim Brady plans to create a Philadelphia-based “news service that will seek to cultivate…