- Our Blog
JiWire would like for you to forget its wi-fi advertising business, please. The company has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online, and subsequent decline of media as the cu ...
… audiences currently disengaged from traditional news products.” Brady was until recently the editor-in-chief of Digital First Media, which he left after it dismantled its Thunderdome project. Millennial Media Ramps Up Its Location-Based Mojo (AdExchanger) Millennial Media is beefing up its location data prowess. The mobile ad network is rolling out…