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JiWire would like for you to forget its wi-fi advertising business, please. The company has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online, and subsequent decline of media as the cu ...
… and commercial buildings. Apple is using a range of technologies in addition to iBeacon to create its indoor maps. Weather Company Sells Mobile Advertisers On In-Store Visits (AdAge) The Weather Company is looking to tie its mobile ads to something concrete, or at least made of metaphorical bricks: a real-world store. The company is partnering…