• JiWire Rebrands as NinthDecimal to Focus on Data Business

    … JiWire would like for you to forget its wi-fi advertising business, please. The company has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online…

    Steven Jacobs/ Street Fightin Mobile- 7 readers -
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