Joan Daly

  • Gotta Catch ‘Em All: The Captivating PR of Pokemon Go

    … avatars and travel around their neighborhoods catching the Pokemon at various, random locations. Yes, that’s right–their neighborhoods. Pokemon Go is an augmented reality game, where the location on the screen is exactly the scenery seen in the “real world,” with a Pokemon added on the screen, brought to life by Google spinoff Niantic. One of the first…

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