Joan Daly

  • Gotta Catch ‘Em All: The Captivating PR of Pokemon Go

    … If asked to predict a major unifying event for Generations X, Y and Z, most people would have been inclined to say something along the lines of a national crisis, the death of a trans-generational musician or a presidential election. It is unlikely that anyone would’ve predicted Pokemon Go to bring those of all ages together, and so quickly…

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