Jodi Harris

  • Internal Content Curation VS External Content Curation

    … Power Your Content: Internal and External Content Curation Which is better for your content marketing: internal content curation vs external content curation? You may not realize there’s a difference between internal content curation and external content curation. I’m not surprised. Content curation is a newer form of content marketing. It’s…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … 6 Content Experts Share Their Favorite Content Curation Tip Add these favorite content curation tips from 6 content experts to your content marketing mix. Like sharing a bottle of fine wine with friends, content curation enhances your relationships. Whether you’re a veteran content marketer or a content newbie, you need content curation…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    … element of research. But ultimately, marketers will need to be able to back up their claims with their own data, examples and insight. Only then will your content cut through the noise because it adds something completely new to the conversation. 5. Content marketing curator: Robin Good The key 2016 content curation trends will yield the following…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … content repromotion is the responsibility of your content curator (Here are 7 steps for content curation success). Your content curator manages the content repromotion process and finds new ways to present your existing content on your owned media and elsewhere. For example, Jodi Harris is the content curator for Content Marketing Institute. Check…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • 2016 Marketing Trends To Transform Your Business

    … need a high-level view across the terrain to see what’s ahead. 5 Key 2016 marketing trends that will transform your business. 1. Audience context becomes the marketing focus As content, social media and mobile mature and evolve, marketers must adapt and modify their plans to be contextually relevant without being creepy. 2016 is the starting…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 26 readers -
  • Internal Content Curation: What Most Marketers Miss

    …. This is a sign that something may be a problem. 10. Improve curated content through testing. While you may not be able to test owned content curation in the conventional A/B manner, you can use your analytics to show you where you can improve your results. For example you can use 2 different headlines. Like Upworthy did in this case: The bottom line: Every…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
Get the top posts daily into your mailbox!