Jodi Harris

  • 11 Actionable Blogging Tips to Make Content Findable

    … Institute hired Jodi Harris to head their content curation efforts. They spotlight related articles in every article they publish. Content Marketing Institute makes links to older related content stand out in the post. 10. Don’t allows blog content to languish without socializing A blog should be at the center of your social media offering. Chris…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 40 readers -
  • Internal Content Curation VS External Content Curation

    … still gaining traction. Why? Despite growing content budgets, marketers must attract attention cost effectively. Content curation accomplishes this. Want proof? (Of course you do. You may need to make the case to your boss!) Content Marketing Institute’s Joe Pulizzi hired Jodi Harris as the Director of Content Curation. Pulizzi’s a smart guy…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … 6 Content Experts Share Their Favorite Content Curation Tip Add these favorite content curation tips from 6 content experts to your content marketing mix. Like sharing a bottle of fine wine with friends, content curation enhances your relationships. Whether you’re a veteran content marketer or a content newbie, you need content curation…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    … element of research. But ultimately, marketers will need to be able to back up their claims with their own data, examples and insight. Only then will your content cut through the noise because it adds something completely new to the conversation. 5. Content marketing curator: Robin Good The key 2016 content curation trends will yield the following…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … content repromotion is the responsibility of your content curator (Here are 7 steps for content curation success). Your content curator manages the content repromotion process and finds new ways to present your existing content on your owned media and elsewhere. For example, Jodi Harris is the content curator for Content Marketing Institute. Check…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
  • 2016 Marketing Trends To Transform Your Business

    … engines that it’s still relevant. (Yes, search still matters!) But enhanced existing marketing isn’t free. It requires headcount and budget. Enhanced existing marketing requires content curation and intelligent content. Content Marketing Institute’s Joe Pulizzi hired a content curator, Jodi Harris, who was part of their content team! She knew…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 44 readers -
  • Internal Content Curation: What Most Marketers Miss

    … but it worth doing so.(Here’s how thanks to Demian Farnworth via Copyblogger.) Rejects. Content that should be archived and retired. Missing content. Content you need to create to fill an existing need. 2. Add content metadata to all of your organization’s content. The objective is to make information findable for a wide variety of purposes…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
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