Jodi Harris

  • Internal Content Curation VS External Content Curation

    … of a high performing article I wrote for Content Marketing Institute. It’s still driving traffic 2+ years later! External content curation includes original content from other sources. Lee Odden (and his team) is the master of Epic Curated Content! (Here’s how you can create winning epic curated content!) BTW, here’s how it looks in a blog post…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    …: Nathan Ellering – CoSchedule Large list posts of purely aggregated content don’t add a unique perspective to the social media conversation. Sure, you can write a long blog post collecting all of the information on a specific topic. But before publishing, ask “What value does this give my audience if they can find the same information…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    … element of research. But ultimately, marketers will need to be able to back up their claims with their own data, examples and insight. Only then will your content cut through the noise because it adds something completely new to the conversation. 5. Content marketing curator: Robin Good The key 2016 content curation trends will yield the following…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … content repromotion is the responsibility of your content curator (Here are 7 steps for content curation success). Your content curator manages the content repromotion process and finds new ways to present your existing content on your owned media and elsewhere. For example, Jodi Harris is the content curator for Content Marketing Institute. Check…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 2016 Marketing Trends To Transform Your Business

    … and intelligent content. Once and Done Content – Kapost Chart Best of breed marketers will extend their content marketing approach across their organization to include all company information. The goals are to improve the content quality and usefulness, keep branding consistent and reduce expenses. Your must create this information anyhow. Make…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 29 readers -
  • Internal Content Curation: What Most Marketers Miss

    … but it worth doing so.(Here’s how thanks to Demian Farnworth via Copyblogger.) Rejects. Content that should be archived and retired. Missing content. Content you need to create to fill an existing need. 2. Add content metadata to all of your organization’s content. The objective is to make information findable for a wide variety of purposes…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
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