Jodi Harris

  • 11 Actionable Blogging Tips to Make Content Findable

    … findable, dress it up so it stands out. Even better, offer your readers a digital Easter egg. That’s geek-speak for a digital surprise or bonus. On your blog, this can include additional ungated content. To transform your blog posts from deary and dull to stellar, follow these 11 actionable blogging tips to make your blog content findable. 11 Actionable…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 29 readers -
  • Internal Content Curation VS External Content Curation

    … still gaining traction. Why? Despite growing content budgets, marketers must attract attention cost effectively. Content curation accomplishes this. Want proof? (Of course you do. You may need to make the case to your boss!) Content Marketing Institute’s Joe Pulizzi hired Jodi Harris as the Director of Content Curation. Pulizzi’s a smart guy…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … 6 Content Experts Share Their Favorite Content Curation Tip Add these favorite content curation tips from 6 content experts to your content marketing mix. Like sharing a bottle of fine wine with friends, content curation enhances your relationships. Whether you’re a veteran content marketer or a content newbie, you need content curation…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    …% of marketers expect their 2016 content budget to increase. More marketing budget translates to increased need to show results. Content Marketing Gets 28% of the Marketing Budget on Average These environmental factors are ripe for key 2016 content curation trends. Further, these factors signal the pivot towards contextual marketing. Content…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … content repromotion is the responsibility of your content curator (Here are 7 steps for content curation success). Your content curator manages the content repromotion process and finds new ways to present your existing content on your owned media and elsewhere. For example, Jodi Harris is the content curator for Content Marketing Institute. Check…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • 2016 Marketing Trends To Transform Your Business

    … engines that it’s still relevant. (Yes, search still matters!) But enhanced existing marketing isn’t free. It requires headcount and budget. Enhanced existing marketing requires content curation and intelligent content. Content Marketing Institute’s Joe Pulizzi hired a content curator, Jodi Harris, who was part of their content team! She knew…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 43 readers -
  • Internal Content Curation: What Most Marketers Miss

    … taking your content and adapting it into different formats that can live on different platforms. According to Joe Pulizzi, Content Marketing Institute added a Chief Content Curator to support the business’s growth by thinking like a media entity in terms of content creation and distribution. They hired Jodi Harris, an editorial team member who knew…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -