Jodi Harris

    • 11 Actionable Blogging Tips to Make Content Findable

      Is Your Blog An Easter Egg Hunt For Quality Content? Do you make blog content findable? Or do visitors think your blog is an Easter egg hunt for quality content? Unlike colorfully dyed eggs, your best blog content may lack the appropriate brilliance to shine through the information available across channels. To make your blog content findable, dress it up so it stands out.

      Heidi Cohen/ Heidi Cohenin Social Content Blogging- 26 readers -
  • Internal Content Curation VS External Content Curation

    … still gaining traction. Why? Despite growing content budgets, marketers must attract attention cost effectively. Content curation accomplishes this. Want proof? (Of course you do. You may need to make the case to your boss!) Content Marketing Institute’s Joe Pulizzi hired Jodi Harris as the Director of Content Curation. Pulizzi’s a smart guy…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … and failures), and value beyond what others provide. If that isn’t your goal or you’re not putting in the effort to stand out, you’re doing it wrong. 5. Content marketing curator: Robin Good To curate content, there’s no ideal or preferred format. It depends on your audience’s context at the specific time. Use the 5 Ws. What is the topic? Who…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    …. Therefore, select your content curation topic with care. Like other forms of content marketing, content focus and publishing consistency matter. Use owned, social media and third party platforms to maximize your content curation reach and build your base. 2. Content marketing curator: Guillaume Degucis – Scoop.It As content marketing matures, we’re…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … content isn’t a new concept. For years, book publishers have updated existing books to make them more attractive and marketable. For example, David Meerman Scott’s The New Rules of Marketing & PR is in its 5th edition. As content marketing continues to grow, marketers will discover that their content budgets (aka their corporate allowances…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • 2016 Marketing Trends To Transform Your Business

    … and intelligent content. Once and Done Content – Kapost Chart Best of breed marketers will extend their content marketing approach across their organization to include all company information. The goals are to improve the content quality and usefulness, keep branding consistent and reduce expenses. Your must create this information anyhow. Make…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 38 readers -
  • Internal Content Curation: What Most Marketers Miss

    … taking your content and adapting it into different formats that can live on different platforms. According to Joe Pulizzi, Content Marketing Institute added a Chief Content Curator to support the business’s growth by thinking like a media entity in terms of content creation and distribution. They hired Jodi Harris, an editorial team member who knew…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -