Jodi Harris

  • Internal Content Curation VS External Content Curation

    … Curation: Examples Highlight related internal resources to keep readers on your site or blog. Curate your existing content into a new piece of content. Copyblogger does a great job of this. They use a consistent visual. External Content Curation: Examples External content curation creates new content using third party sources. Here’s an example…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … 6 Content Experts Share Their Favorite Content Curation Tip Add these favorite content curation tips from 6 content experts to your content marketing mix. Like sharing a bottle of fine wine with friends, content curation enhances your relationships. Whether you’re a veteran content marketer or a content newbie, you need content curation…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    …% of marketers expect their 2016 content budget to increase. More marketing budget translates to increased need to show results. Content Marketing Gets 28% of the Marketing Budget on Average These environmental factors are ripe for key 2016 content curation trends. Further, these factors signal the pivot towards contextual marketing. Content…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … content isn’t a new concept. For years, book publishers have updated existing books to make them more attractive and marketable. For example, David Meerman Scott’s The New Rules of Marketing & PR is in its 5th edition. As content marketing continues to grow, marketers will discover that their content budgets (aka their corporate allowances…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 2016 Marketing Trends To Transform Your Business

    … could keep getting more budget without showing results? Really???) As part of content marketing’s maturity, content, social media and advertising will become these 2 distinct sub-functions: New marketing. This is the first iteration of your marketing message as original content. It includes related elements to maximize resource use. Jay Baer calls…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 37 readers -
  • Internal Content Curation: What Most Marketers Miss

    … taking your content and adapting it into different formats that can live on different platforms. According to Joe Pulizzi, Content Marketing Institute added a Chief Content Curator to support the business’s growth by thinking like a media entity in terms of content creation and distribution. They hired Jodi Harris, an editorial team member who knew…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -