Jodi Harris

  • 11 Actionable Blogging Tips to Make Content Findable

    … your key topics by writing on these topics and interlinking related articles. Search expert Bruce Clay calls this content siloes. It’s useful to include these words in your navigation. Write for humans first, search engines second. If your content doesn’t sound like a real person wrote it, then it won’t rank well. Actionable Blogging Tip: Create…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 40 readers -
  • Internal Content Curation VS External Content Curation

    … Power Your Content: Internal and External Content Curation Which is better for your content marketing: internal content curation vs external content curation? You may not realize there’s a difference between internal content curation and external content curation. I’m not surprised. Content curation is a newer form of content marketing. It’s…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … for blog posts or email newsletter. 3. Content marketing curator: Pawan Deshpande – Curata At the very least, a content marketer needs to curate content for social channels. Only sharing your own content on social media is egocentric. Worse, it’s big turn-off for most audiences. Use the social media 4-1-1 rule of thumb. Specifically share your…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    … to be perceived as a trusted resource since they provide the much-needed content filters their audience needs. 3. Content marketing curator: Pawan Deshpande – Curata Becoming a resource on a subject can be achieved through aggregation. You simply bring together content of interest and warehouse it in a single, accessible location online. Over time…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … content repromotion is the responsibility of your content curator (Here are 7 steps for content curation success). Your content curator manages the content repromotion process and finds new ways to present your existing content on your owned media and elsewhere. For example, Jodi Harris is the content curator for Content Marketing Institute. Check…

    Heidi Cohen/ Heidi Cohenin Content- 40 readers -
  • 2016 Marketing Trends To Transform Your Business

    … engines that it’s still relevant. (Yes, search still matters!) But enhanced existing marketing isn’t free. It requires headcount and budget. Enhanced existing marketing requires content curation and intelligent content. Content Marketing Institute’s Joe Pulizzi hired a content curator, Jodi Harris, who was part of their content team! She knew…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 46 readers -
Get the top posts daily into your mailbox!