Jodi Harris

  • 11 Actionable Blogging Tips to Make Content Findable

    … Institute hired Jodi Harris to head their content curation efforts. They spotlight related articles in every article they publish. Content Marketing Institute makes links to older related content stand out in the post. 10. Don’t allows blog content to languish without socializing A blog should be at the center of your social media offering. Chris…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 36 readers -
  • Internal Content Curation VS External Content Curation

    …. Gini Dietrich writes Gin and Tonic every Saturday. The Internal Content Curation VS External Content Curation bottom line: In today’s attention-poor market, content marketers need ways to attract prospects with quality content that breaks through the clutter. More content creation isn’t the answer. Internal and external content curation…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    6 Content Experts Share Their Favorite Content Curation Tip Add these favorite content curation tips from 6 content experts to your content marketing mix. Like sharing a bottle of fine wine with friends, content curation enhances your relationships. Whether you’re a veteran content marketer or a content newbie, you need content curation to support your content marketing pla ...

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    …) 6. Content marketing curator: Jodi Harris – Content Marketing Institute While there’s certainly been a significant rise in the number of businesses that now consider content curation to be a viable means of creating the content they need, mostly I’ve noticed some small, yet positive changes when it comes to the techniques they are using. Marketers…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … lease on life with a new article or presentation. For example, best of last month or last year articles do this. It makes sure that everyone sees your best stuff. Spotlighted older content in your email newsletters. Take a page from RazorSocial’s Ian Cleary’s playbook. Give readers a reason to check an older article. Continual social media sharing…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • 2016 Marketing Trends To Transform Your Business

    … engines that it’s still relevant. (Yes, search still matters!) But enhanced existing marketing isn’t free. It requires headcount and budget. Enhanced existing marketing requires content curation and intelligent content. Content Marketing Institute’s Joe Pulizzi hired a content curator, Jodi Harris, who was part of their content team! She knew…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 43 readers -
  • Internal Content Curation: What Most Marketers Miss

    …. This is a sign that something may be a problem. 10. Improve curated content through testing. While you may not be able to test owned content curation in the conventional A/B manner, you can use your analytics to show you where you can improve your results. For example you can use 2 different headlines. Like Upworthy did in this case: The bottom line: Every…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -