Jodi Harris

  • 11 Actionable Blogging Tips to Make Content Findable

    Is Your Blog An Easter Egg Hunt For Quality Content? Do you make blog content findable? Or do visitors think your blog is an Easter egg hunt for quality content? Unlike colorfully dyed eggs, your best blog content may lack the appropriate brilliance to shine through the information available across channels. To make your blog content findable, dress it up so it stands out.

    Heidi Cohen/ Heidi Cohen- 40 readers -
  • Internal Content Curation VS External Content Curation

    … Curation: Examples Highlight related internal resources to keep readers on your site or blog. Curate your existing content into a new piece of content. Copyblogger does a great job of this. They use a consistent visual. External Content Curation: Examples External content curation creates new content using third party sources. Here’s an example…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … and failures), and value beyond what others provide. If that isn’t your goal or you’re not putting in the effort to stand out, you’re doing it wrong. 5. Content marketing curator: Robin Good To curate content, there’s no ideal or preferred format. It depends on your audience’s context at the specific time. Use the 5 Ws. What is the topic? Who…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    … to be perceived as a trusted resource since they provide the much-needed content filters their audience needs. 3. Content marketing curator: Pawan Deshpande – Curata Becoming a resource on a subject can be achieved through aggregation. You simply bring together content of interest and warehouse it in a single, accessible location online. Over time…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … Give Your Content A New Lease On Life and A Second LTV As pressure increases to show measurable content ROI, marketers will focus on enhanced existing content marketing. Enhanced existing content marketing up-cycles your published content with low marketing investment to improve results such as increased leads or sales. Improving existing…

    Heidi Cohen/ Heidi Cohenin Content- 40 readers -
  • 2016 Marketing Trends To Transform Your Business

    … and intelligent content. Once and Done Content – Kapost Chart Best of breed marketers will extend their content marketing approach across their organization to include all company information. The goals are to improve the content quality and usefulness, keep branding consistent and reduce expenses. Your must create this information anyhow. Make…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 47 readers -
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