Jodi Harris

  • Internal Content Curation VS External Content Curation

    … Power Your Content: Internal and External Content Curation Which is better for your content marketing: internal content curation vs external content curation? You may not realize there’s a difference between internal content curation and external content curation. I’m not surprised. Content curation is a newer form of content marketing. It’s…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … 6 Content Experts Share Their Favorite Content Curation Tip Add these favorite content curation tips from 6 content experts to your content marketing mix. Like sharing a bottle of fine wine with friends, content curation enhances your relationships. Whether you’re a veteran content marketer or a content newbie, you need content curation…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    …) 6. Content marketing curator: Jodi Harris – Content Marketing Institute While there’s certainly been a significant rise in the number of businesses that now consider content curation to be a viable means of creating the content they need, mostly I’ve noticed some small, yet positive changes when it comes to the techniques they are using. Marketers…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … and landing pages. Use two small samples and only test one element at a time. If you change a number of things you may not know what works best. Testing lots of elements at the same time requires sophisticated tools for multivariate analysis. Read Which Test Won, Brian Massey, Tim Ash and Marketing Experiments to get ideas and learn what works…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • 2016 Marketing Trends To Transform Your Business

    … need a high-level view across the terrain to see what’s ahead. 5 Key 2016 marketing trends that will transform your business. 1. Audience context becomes the marketing focus As content, social media and mobile mature and evolve, marketers must adapt and modify their plans to be contextually relevant without being creepy. 2016 is the starting…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 29 readers -
  • Internal Content Curation: What Most Marketers Miss

    … taking your content and adapting it into different formats that can live on different platforms. According to Joe Pulizzi, Content Marketing Institute added a Chief Content Curator to support the business’s growth by thinking like a media entity in terms of content creation and distribution. They hired Jodi Harris, an editorial team member who knew…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -