Joe Boxer

Joe Boxer (also known as Box-oh-Joes or BJ) is a brand of underwear and related apparel founded by Nicholas Graham. The brand pioneered the concept of novelty hanging underwear. Joe Boxer is a wholly owned subsidiary of Iconix Brand Group. In the United States, Joe Boxer products are currently sold exclusively at Kmart and Sears (both owned by Sears Holdings). Outside the U.S., they are sold at select retailers such as The Bay in Canada, but Joe Boxer is in the process of opening its own branded boutiques in Canada. Their underwear was known for having the words "Change Daily" printed on the label.
Posts about Joe Boxer
  • The Un-Checkbox Approach to Content Marketing

    … an app that will revolutionize the way I do online banking. But after this commercial, I want desperately to do business with them because of the core values this video speaks to. They're asking us to connect with who they are, not what they do. And it works. Meanwhile, this commercial for the MacBook Air also skips product info and instead…

    Moz Blogin Content- 18 readers -
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