Joe Boxer

Joe Boxer (also known as Box-oh-Joes or BJ) is a brand of underwear and related apparel founded by Nicholas Graham. The brand pioneered the concept of novelty hanging underwear. Joe Boxer is a wholly owned subsidiary of Iconix Brand Group. In the United States, Joe Boxer products are currently sold exclusively at Kmart and Sears (both owned by Sears Holdings). Outside the U.S., they are sold at select retailers such as The Bay in Canada, but Joe Boxer is in the process of opening its own branded boutiques in Canada. Their underwear was known for having the words "Change Daily" printed on the label.
Posts about Joe Boxer
  • The Un-Checkbox Approach to Content Marketing

    … focuses on how people use the product rather than what's amazing about it. At the end, I have zero idea what the competitive advantages of a MacBook are. But I want one. And I want to put stickers on it. Don't offend anyone Remember the Joe Boxer/Kmart commercial from a few years ago? How could any of us forget? Sure, some people were annoyed when…

    Moz Blogin Content- 13 readers -
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