Joe Chernov

  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content…

    Joe Lazauskas/ The Content Strategistin Content- 31 readers -
  • Should You Let Other Sites Republish Your Content?

    … traffic—and not just any traffic, but high-value organic search traffic.” Chernov points out that early stage companies with little brand awareness that have attracted the interest of a large publisher may want to go for it anyway, despite the drawbacks. “In this scenario, the loss of traffic may be worth the gain in meaningful exposure,” he says…

    Yael Grauer/ The Content Strategistin SEO Content- 26 readers -
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