Joe Chernov

  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • Should You Let Other Sites Republish Your Content?

    … in the industry. But since each business, and blog, is different, it’s wise to look at metrics such as referral traffic, social media shares, and conversions to see if these republished posts are getting results. Sometimes duplicating content doesn’t have much of an impact in terms of brand awareness at all, and there can be downsides. Joe Chernov, HubSpot’s…

    Yael Grauer/ The Content Strategistin SEO Content- 21 readers -
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