Joe Coleman

  • So Brands Are Producing Lots of Content. What’s Next?

    By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It’s new! It’s exciting! David Carr is writing about it a lot! But what’s next? As the content marketing world enters its 2015 planning season, that seems like the question to ask.

    Alyssa Hertig/ The Content Strategist- 8 readers -
  • What Will Content Marketing Look Like in 2024?

    …, according to Rebecca Lieb of Altimeter Group, is more convergence between content marketing and all the rest of a brand’s paid advertising. “Content marketing,” she said, “is the atomic particle of all the rest of a brand’s marketing campaigns.” For another panelist, Contently CEO Joe Coleman, the introduction of better metrics and better data…

    Sam Slaughter/ The Content Strategistin Content- 11 readers -
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