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… In seventh grade biology, I became weirdly obsessed with symbiotic relationships—those situations where both parties help themselves by helping each other. Think of dogs and humans, or, if you’re into Finding Nemo like me, think of clown fish and sea anemones. I loved the idea that out in the wild there were these relationships where different…
… months, it will evolve into a sharpened category segmented by the dimensions that have defined prior markets (i.e., the B2B vs. B2C and enterprise vs. SMB that segmented marketing automation) to better address specific customer needs. Shafqat Islam, CEO of NewsCred: There will be massive consolidation. Smaller content marketing players merging…
By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It’s new! It’s exciting! David Carr is writing about it a lot! But what’s next? As the content marketing world enters its 2015 planning season, that seems like the question to ask.
…, and more focused on audience behavior, among other things. “Content plus data is nirvana,” said Dee Salomon, CMO of MediaLink. And while some Buddhists might beg to differ, the consensus was that the content marketing world is headed towards better, more thoughtful storytelling combined with data-driven efficiency. What that means for the industry…