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… is that you’ll have a place to publish no matter what. For example, our CEO, Joe Coleman, recently wrote a byline about combining technology and talent for Fast Company, introducing our company to a new audience and positioning our CEO as a thought leader. But if Fast Company had turned down the piece, we would have been able to publish it here on The Content…
… strategies but struggle to execute. Others have scattered execution of ideas that don’t align to a central strategy. Simplifying content strategy will aid in getting organizations aligned in their efforts and relieve the pressure to do everything. Chris Bolman, director of integrated marketing at Percolate (CEO Noah Brier is on paternity leave…
By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It’s new! It’s exciting! David Carr is writing about it a lot! But what’s next? As the content marketing world enters its 2015 planning season, that seems like the question to ask.
…, according to Rebecca Lieb of Altimeter Group, is more convergence between content marketing and all the rest of a brand’s paid advertising. “Content marketing,” she said, “is the atomic particle of all the rest of a brand’s marketing campaigns.” For another panelist, Contently CEO Joe Coleman, the introduction of better metrics and better data…