Joe Coleman

  • So Brands Are Producing Lots of Content. What’s Next?

    … enough, we did just that to close out the Contently Summit last Thursday, as Contently VP of Content Sam Slaughter and CEO Joe Coleman sat down for a smoke-free fireside chat to discuss the future of content marketing with moderator Neil Chase. In a rapid-fire session, they explained that brands are going to be asking much different questions…

    Alyssa Hertig/ The Content Strategistin Content- 7 readers -
  • What Will Content Marketing Look Like in 2024?

    …, and more focused on audience behavior, among other things. “Content plus data is nirvana,” said Dee Salomon, CMO of MediaLink. And while some Buddhists might beg to differ, the consensus was that the content marketing world is headed towards better, more thoughtful storytelling combined with data-driven efficiency. What that means for the industry…

    Sam Slaughter/ The Content Strategistin Content- 9 readers -
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