Joe Coleman

  • 8 Top MarTech Execs Predict the Future of Content Marketing

    Content marketing. It’s been a thing since before Donald Trump even had hair. Right now, it’s one of the hottest trends in advertising and publishing, with bazillion-dollar bills splashing in all directions. Five years ago, two of my best friends and I paused our lives to build a tech company to help make publishing better for businesses and creative people, putting us right in ...

    Shane Snow/ The Content Strategist- 46 readers -
  • So Brands Are Producing Lots of Content. What’s Next?

    By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It’s new! It’s exciting! David Carr is writing about it a lot! But what’s next? As the content marketing world enters its 2015 planning season, that seems like the question to ask.

    Alyssa Hertig/ The Content Strategist- 10 readers -
  • What Will Content Marketing Look Like in 2024?

    …, according to Rebecca Lieb of Altimeter Group, is more convergence between content marketing and all the rest of a brand’s paid advertising. “Content marketing,” she said, “is the atomic particle of all the rest of a brand’s marketing campaigns.” For another panelist, Contently CEO Joe Coleman, the introduction of better metrics and better data…

    Sam Slaughter/ The Content Strategistin Content- 16 readers -
Get the top posts daily into your mailbox!