Joe Coleman

  • So Brands Are Producing Lots of Content. What’s Next?

    … enough, we did just that to close out the Contently Summit last Thursday, as Contently VP of Content Sam Slaughter and CEO Joe Coleman sat down for a smoke-free fireside chat to discuss the future of content marketing with moderator Neil Chase. In a rapid-fire session, they explained that brands are going to be asking much different questions…

    Alyssa Hertig/ The Content Strategistin Content- 9 readers -
  • What Will Content Marketing Look Like in 2024?

    …, according to Rebecca Lieb of Altimeter Group, is more convergence between content marketing and all the rest of a brand’s paid advertising. “Content marketing,” she said, “is the atomic particle of all the rest of a brand’s marketing campaigns.” For another panelist, Contently CEO Joe Coleman, the introduction of better metrics and better data…

    Sam Slaughter/ The Content Strategistin Content- 13 readers -
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