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… public relations game. Original research This summer, we produced a study about how readers perceive native advertisements (spoiler alert: They’re confused). We invested a lot of time and resources into the survey, and we saw some of our highest engagement times ever. But original research also leads to another wonderful benefit—the press loves…
Content marketing. It’s been a thing since before Donald Trump even had hair. Right now, it’s one of the hottest trends in advertising and publishing, with bazillion-dollar bills splashing in all directions. Five years ago, two of my best friends and I paused our lives to build a tech company to help make publishing better for businesses and creative people, putting us right in ...
By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It’s new! It’s exciting! David Carr is writing about it a lot! But what’s next? As the content marketing world enters its 2015 planning season, that seems like the question to ask.
…, according to Rebecca Lieb of Altimeter Group, is more convergence between content marketing and all the rest of a brand’s paid advertising. “Content marketing,” she said, “is the atomic particle of all the rest of a brand’s marketing campaigns.” For another panelist, Contently CEO Joe Coleman, the introduction of better metrics and better data…