Joe Fresh is a fashion brand and retail chain created by designer Joe Mimran for Canadian food distributor Loblaw Companies Limited. "Joe," as the label is often called, is promoted as stylish and affordable apparel and accessories that includes adult and children's wear, shoes, handbags, jewellery, beauty products and bath items. The line is available at over 300 Canadian supermarkets and superstores, in addition to standalone locations. Joe Fresh has also entered the American market with permanent and pop-up stores in New York City and region, with an international flagship store located on 510 Fifth Avenue. Most recently, the brand has also opened some 680 stores within J.C.