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Today, brands are getting more and more creative with the ways they tell stories using athletes, from Nike’s breathtaking, animated short film for the World Cup, The Last Game, to Lenovo’s Fantasy Football Mockumentary and DirecTV’s annual Manning Brother rap videos. But back in the day it was… a lot different.
… Last week, I wrote that the holy grail of content marketing is that rare viral hit where your product is the star. I should have written that the holy grail of content marketing is a viral hit where your product is the star and Eli and Peyton Manning are rapping. Last year, DirecTV scored a big content marketing with with “Football on Your…