Joe Pulizzi

  • Why Joe Pulizzi and I disagree on today’s content marketing dynamics

    … By Mark Schaefer In a recent This Old Marketing podcast episode, Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. Which is … excellent. People don’t disagree with each other enough in this field of marketing, so I am incredibly grateful…

    {grow}in Content- 33 readers -
  • Blogging Grit: Do You Have Enough To Succeed?

    … months (or 2.5 years) to become known in your field according to Known author, Mark Schaefer. To see these 2 blogging trends in action on your blog, check your blog’s Google analytics. Two examples highlight the power of long-term blogging grit: The Everywhereist Geraldine DeRuiter’s husband, Moz’s Rand Fishkin used its Google Analytics to underscore…

    Heidi Cohen/ Heidi Cohenin Blogging- 27 readers -
  • 2017 Content Marketing Resolutions

    … a successful business generator. River Pools Blog (B2C). Marcus Sheridan answered every customer question in a separate blog post. He even answered the tough “How Much Does It Cost?” Result: Qualified leads and reduced time to sales. Spin Sucks (Thought Leadership). Gini Dietrich started Spin Sucks to establish thought leadership in the PR space…

    Heidi Cohen/ Heidi Cohenin Content- 42 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …, small businesses must build owned social media platforms. This means blogs. Chris Brogan has said, “Blogging isn’t dead!“ Spin Sucks’s Gini Dietrich repeated this business blogging call-to-action. Blogging is one of the original social media formats. But Buffer’s research didn’t include blogging as a form of social media! Need blogging help…

    Heidi Cohen/ Heidi Cohenin Social- 37 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Derral Eaves, Peg Fitzpatrick,Steve Dotto, Bryan Kramer, Andy Crestodina, Lee Odden, Leslie Samuel, Holly Homer, Brian Fanzo, Donna Moritz, Neal Schaffer, John Jantsch, Dan Miller, Ray Edwards and experts from more than a dozen top brands as they reveal proven social media marketing tactics and content creation tips at Social Media Marketing…

    Douglas Karr/ Marketing Technology Blog- 56 readers -
  • Content Marketing Definition

    … are creating/sharing a piece of content you should be thinking if this piece of content can help build a connection with my target audience, build my brand or build my sales pipeline. Ian Cleary – RazorSocial 14. Content Marketing provides consumers with useful information to aid purchase decisions, improve product usage and entertain them while…

    Heidi Cohen/ Heidi Cohenin Content- 52 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 42 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … marketing editorial plan with the rest of your marketing, communications and promotional plans. Goal: Take advantage of existing marketing investments to create related content. Include options to atomize your content. (Hat tip: Jay Baer) This means to reuse your content in other contextually relevant presentations based platform, format…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Internal Content Curation VS External Content Curation

    … of a high performing article I wrote for Content Marketing Institute. It’s still driving traffic 2+ years later! External content curation includes original content from other sources. Lee Odden (and his team) is the master of Epic Curated Content! (Here’s how you can create winning epic curated content!) BTW, here’s how it looks in a blog post…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • Mid-Year Marketing Checklist: 75 Points

    … Is Your 2016 Marketing On Track To Succeed? We’re half way through 2016. Is your 2016 marketing is on track to achieve its year-end goals? Not a question you want to answer? Then give your marketing a mid-year check-up. The summer is a great time to assess your marketing performance to-date. It gets you on track to build a realistic 2017…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • How To Create Must-Read Recurring Content Columns

    …. I've just returned from San Diego where I presented a workshop session on Blogging at Social Media Marketing World 2016. If you couldn't attend this exciting conference, consider buying a Virtual Pass. You’ll get all of the sessions and can watch them on your schedule! Free Content Marketing Kit Practical, how-to guidance and advice from experts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
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