Joe Pulizzi

  • How To Use 2018 B2B Content Marketing Trends To Improve Results

    … metrics to yield optimal results. Let’s take a deeper look at the results to see how you can improve your 2018 B2B content marketing. 2018 B2B Content Marketing Trends: How To Focus Your Strategy For years, Joe Pulizzi has been banging the content marketing drum loudly for a documented strategy including a well-defined, differentiated content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 25 readers -
  • Brand Newsroom 156 & 157: Content Marketing World 2017 Specials

    … Brand Newsroom’s Sarah Mitchell and regular producer, Dan Hatch, attended Content Marketing World in Cleveland, Ohio, and interviewed many of the superstars of the industry. In this series of podcasts they spoke to the Content Marketing Institute’s Joe Pulizzi and Robert Rose, B2B legend Doug Kessler, SEO genius Andy Crestodina, research…

    Lush Digitalin Content- 16 readers -
  • Ultimate Content Marketing Distribution Checklist

    …. Include a link or spotlight your content. Offer readers an off-ramp to related content. Landing pages. Utilize landing pages and thank-you pages to offer related content. Personal outreach. Write one-off emails to the people you mention in the content, relevant influencers and/or journalists. BuzzSumo found this helped boost their headline research…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • Why Joe Pulizzi and I disagree on today’s content marketing dynamics

    … By Mark Schaefer In a recent This Old Marketing podcast episode, Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. Which is … excellent. People don’t disagree with each other enough in this field of marketing, so I am incredibly grateful…

    {grow}in Content- 33 readers -
  • Blogging Grit: Do You Have Enough To Succeed?

    … are. Everybody Writes author Ann Handley explains voice best. Be yourself. As Dr. Seuss famously said, “No one’s youer than you!” Further all of the other bloggers are taken. Over time, your identity as a blogger can evolve, especially if you’ve been doing it for a while. For example, Brian Clark is back at the helm of Copyblogger’s editorial staff after…

    Heidi Cohen/ Heidi Cohenin Blogging- 31 readers -
  • 2017 Content Marketing Resolutions

    …, not the right stuff. Content metrics must move from what we can measure to what needs to be measured to drive profitable business. I like Rebecca Lieb’s content marketing metrics framework. It includes a variety of key elements to assess content marketing effectiveness. Since you may find this approach too complex to implement, start small with these…

    Heidi Cohen/ Heidi Cohenin Content- 45 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …, small businesses must build owned social media platforms. This means blogs. Chris Brogan has said, “Blogging isn’t dead!“ Spin Sucks’s Gini Dietrich repeated this business blogging call-to-action. Blogging is one of the original social media formats. But Buffer’s research didn’t include blogging as a form of social media! Need blogging help…

    Heidi Cohen/ Heidi Cohenin Social- 42 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Facebook Marketing: An Hour a Day) Jay Baer(author, Youtility) Ann Handley (author, Everybody Writes) Michael Stelzner (author, Launch) Michael Hyatt (author, Platform) Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) Chris Brogan (co-author, The Impact Equation) Mark Schaefer (author, Social Media Explained…

    Douglas Karr/ Marketing Technology Blog- 58 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … before you know they’re in-market. Use blog posts to warm sales leads and support social media and search. Use OptinMonster (affiliate link) to support email capture. Result: RazorSocial’s Ian Cleary increased subscriptions by 520% with content upgrades and OptinMonster By contrast Drift went stopped gating content. Result: Increased readers…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
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