Joe Pulizzi

  • Blogging Grit: Do You Have Enough To Succeed?

    … post by repromoting it, updating it, upgrading it, or curating it. For weaker blog posts, figure out how you can improve them to yield better results. (Here’s how to reuse blog posts.) Each blog post should be aligned with one of your core blog topics. This advice is attributable to SEO expert Bruce Clay who talks about content silos. Your objective…

    Heidi Cohen/ Heidi Cohenin Blogging- 20 readers -
  • 2017 Content Marketing Resolutions

    … on an on-going basis. Justify your resource investment by making it the centerpiece of your content offering. Planned and executed well, your blog will show measurable business results. Orbit Media Blog (B2B). Andy Crestodina writes posts every other week. Each post focuses on a specific keyword phrase based on research to rank for targeted searches. It’s…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    … Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution…

    Heidi Cohen/ Heidi Cohenin Social- 23 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 42 readers -
  • Content Marketing Definition

    … and distribute content. Content marketing is building trust capital that can be used to change or enhance behavior of a target audience. Together these principles constitute necessary and sufficient criteria to qualify content marketing. Thomas Barregren 5. Maybe more of a description than an actual definition, but I love how Michael Brenner describes…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … before you know they’re in-market. Use blog posts to warm sales leads and support social media and search. Use OptinMonster (affiliate link) to support email capture. Result: RazorSocial’s Ian Cleary increased subscriptions by 520% with content upgrades and OptinMonster By contrast Drift went stopped gating content. Result: Increased readers…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 30 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … statement. Ensure it’s aligned with your business goals and be measurable. For Orbit Media’s Andy Crestodina, your editorial content marketing mission is the overlap between your business goals and your audience’s needs. Orbit Media publishes their editorial mission at the top of their blog. It took less than an hour to create and focuses his team’s…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Internal Content Curation VS External Content Curation

    …. Gini Dietrich writes Gin and Tonic every Saturday. The Internal Content Curation VS External Content Curation bottom line: In today’s attention-poor market, content marketers need ways to attract prospects with quality content that breaks through the clutter. More content creation isn’t the answer. Internal and external content curation…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Mid-Year Marketing Checklist: 75 Points

    … performance and budget. Do you have a crisis management plan? If not, schedule the development of one now. Do you have an influencer program? (Note: Influencer programs may be categorized depending on your firm.) If so, how is it performing? Customers Your customer base is key to the health of your business. Content Marketing Institute’s Joe Pulizzi laser…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • How To Create Must-Read Recurring Content Columns

    … Krugman and David Brooks. Or take a broader view with a regular feature on a category like sports. When I worked at The Economist, the Obituary was the most popular column. No surprise. It’s gossip Economist-style. Regular recurring content columns I wrote a regular biweekly column for ClickZ called Actionable Analysis. I get the power of recurring…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 25 readers -
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