Joe Pulizzi

  • How To Use 2018 B2B Content Marketing Trends To Improve Results

    … metrics to yield optimal results. Let’s take a deeper look at the results to see how you can improve your 2018 B2B content marketing. 2018 B2B Content Marketing Trends: How To Focus Your Strategy For years, Joe Pulizzi has been banging the content marketing drum loudly for a documented strategy including a well-defined, differentiated content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 27 readers -
  • Content Marketing World 2017 Lessons That Will Make You A Better Marketer

    … a good conversation in private.” (BTW, this is what inspired Joe Pulizzi and Robert Rose to start their This Old Marketing podcast.) 2. Skip the spaghetti content marketing Low quality content is a bad marketing strategy. TrackMaven’s Spaghetti Throw illustrated what most marketers won’t admit: “We throw our content at digital walls (aka: media…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Brand Newsroom 156 & 157: Content Marketing World 2017 Specials

    … Brand Newsroom’s Sarah Mitchell and regular producer, Dan Hatch, attended Content Marketing World in Cleveland, Ohio, and interviewed many of the superstars of the industry. In this series of podcasts they spoke to the Content Marketing Institute’s Joe Pulizzi and Robert Rose, B2B legend Doug Kessler, SEO genius Andy Crestodina, research…

    Lush Digitalin Content- 17 readers -
  • Ultimate Content Marketing Distribution Checklist

    … 60+ Ways To Maximize Your Content Distribution [Download] Face reality: Without at least minimal content marketing distribution, no one will know about your lovingly created masterpiece. Except possibly your boss and your mother, a pair that isn’t necessarily the best combination to deliver maximum content marketing reach. Even worse your…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Why Joe Pulizzi and I disagree on today’s content marketing dynamics

    … cause of the content failures featured in my post might be because the companies did not fully know their “why” before embarking on a content strategy. But then he reiterated that marketers SHOULD think like publishers because “a publisher is somebody who monetizes an audience. That’s what marketing does. It’s the same thing.” As I demonstrated…

    {grow}in Content- 33 readers -
  • Blogging Grit: Do You Have Enough To Succeed?

    … 5 Tactics To Build Your Blogging Grit Do you have the blogging grit to push your blog into your category’s top ranks? Or do you have lingering doubts about your blog’s lack of ability? Face it—The leading bloggers have been pounding away, creating top quality blog content for years. Heck, a blogging renaissance is taking place right now…

    Heidi Cohen/ Heidi Cohenin Blogging- 31 readers -
  • 2017 Content Marketing Resolutions

    …. Priceonomics and Contently amplify their content to get attention from people who sway others to read it. This causes your ideas to bubble up to a broader reach. They use a variety of approaches and platforms other content marketers overlook. First optimize your content for 5 different audiences. Otherwise, the best distribution will fall flat. Readers…

    Heidi Cohen/ Heidi Cohenin Content- 48 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    … Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution…

    Heidi Cohen/ Heidi Cohenin Social- 42 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 59 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    …, they can’t be a priority for your employees. Blog don’t necessarily produce sales directly. As Content Marketing Institute’s Joe Pulizzi noted at his MarketingProfs B2B Forum presentation, “The biggest mistake that B2B blogs make is going [directly] for the sale.” Translation: Your audience needs to warm up to you and your blog. Don’t push them…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 45 readers -
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