Joe Pulizzi

    • Blogging Grit: Do You Have Enough To Succeed?

      5 Tactics To Build Your Blogging Grit Do you have the blogging grit to push your blog into your category’s top ranks? Or do you have lingering doubts about your blog’s lack of ability? Face it—The leading bloggers have been pounding away, creating top quality blog content for years. Heck, a blogging renaissance is taking place right now! Wondering how you can compete? DO ...

      Heidi Cohen/ Heidi Cohenin Blogging- 12 readers -
  • 2017 Content Marketing Resolutions

    … a successful business generator. River Pools Blog (B2C). Marcus Sheridan answered every customer question in a separate blog post. He even answered the tough “How Much Does It Cost?” Result: Qualified leads and reduced time to sales. Spin Sucks (Thought Leadership). Gini Dietrich started Spin Sucks to establish thought leadership in the PR space…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …? Download your blogging checklist NOW! As owned media, a blog is the jewel in your business’s content offering according to LinkedIn’s Jason Miller. Even better, a blog yields measurable results and ownership of your house file and content. Content Marketing Institute’s Joe Pulizzi laser-focuses on blog email subscribers. How Content Marketing…

    Heidi Cohen/ Heidi Cohenin Social- 18 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Content Marketing Definition

    … marketing marries publishing/TV/radio/events – and marketing – to build audiences, deliver relevant and educational “content” and information such as a white paper, webcast, video, or article, potentially turning fans, followers, readers, and viewers, into customers. Anna Maria Virzi – Gartner Group 50. Content Marketing is the strategic creation…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … forum, they created an ebook and multiple blog posts before, during and after the conference. (Hat tip: Lee Odden, Ashley Zeckman and Caitlin Burgess) B2B blogging benefit: Plan blog content as part of other content marketing. It reduces ideation and content creation efforts. Create recurring (or regular) B2B blog columns. Create blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 25 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … commitment, take heed of Content Marketing Institute’s Joe Pulizzi. At Content Marketing World 2016, he declared, “Halfway measures are worst than not doing any content marketing.” (Editor’s note: Quote based on my notes.) On the content marketing maturity scale, roughly one third are mature, one third are midway there and a third are starting out. Look…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • Internal Content Curation VS External Content Curation

    … Power Your Content: Internal and External Content Curation Which is better for your content marketing: internal content curation vs external content curation? You may not realize there’s a difference between internal content curation and external content curation. I’m not surprised. Content curation is a newer form of content marketing. It’s…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • Mid-Year Marketing Checklist: 75 Points

    … performance and budget. Do you have a crisis management plan? If not, schedule the development of one now. Do you have an influencer program? (Note: Influencer programs may be categorized depending on your firm.) If so, how is it performing? Customers Your customer base is key to the health of your business. Content Marketing Institute’s Joe Pulizzi laser…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • How To Create Must-Read Recurring Content Columns

    … and influencers in your niche need but have overlooked. Go beyond the top blogs and media entities. Your goal is to position your business. 5. Special format recurring content columns Add content in a different format to your offering. Extend your reach to people who don’t like text. For example Content Marketing Institute’s Joe Pulizzi and Robert Rose do…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 13 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    …) to sign up, subscribe, buy or whatever your business goal is into an owned media experience. Darren Rowse – Problogger, @DarrenRowse One thing that I think a lot of marketers and online content creators overlook is helping those that reach us to take the first steps. Many of us think in big pictures about the things we want to help our readers…

    Heidi Cohen/ Heidi Cohenin Social EMail- 22 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … a traditional media company to develop this core content type. Report the news related to your specific niche. Also, consider newsjacking, writing about a high profile news item applied to your topic. David Meerman Scott who created the term newsjacking cleverly tapped into the media frenzy over Donald Trump. (Note: Scott was careful to state…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 17 readers -
Get the top posts daily into your mailbox!
More from around the web