Joe Pulizzi

    • 2017 Content Marketing Resolutions

      5 Tactics To Stay Ahead Of The Content Marketing Pack As a marketer your 2017 content resolutions need to focus on a strategically aligned content marketing plan to produce quality content on a consistent basis. Don’t take my word for it! Walk down a commercial street near you. You’ll see we live in a world plastered with advertising.

      Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …? Download your blogging checklist NOW! As owned media, a blog is the jewel in your business’s content offering according to LinkedIn’s Jason Miller. Even better, a blog yields measurable results and ownership of your house file and content. Content Marketing Institute’s Joe Pulizzi laser-focuses on blog email subscribers. How Content Marketing…

    Heidi Cohen/ Heidi Cohenin Social- 16 readers -
  • Why You Should Attend Social Media Marketing World 2017

    … It’s that amazing time a year again for Social Media Marketing World! Join 180+ Social Media Experts at the Largest Social Media Marketing Conference in the world! Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Content Marketing Definition

    … 50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    …, they can’t be a priority for your employees. Blog don’t necessarily produce sales directly. As Content Marketing Institute’s Joe Pulizzi noted at his MarketingProfs B2B Forum presentation, “The biggest mistake that B2B blogs make is going [directly] for the sale.” Translation: Your audience needs to warm up to you and your blog. Don’t push them…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … commitment, take heed of Content Marketing Institute’s Joe Pulizzi. At Content Marketing World 2016, he declared, “Halfway measures are worst than not doing any content marketing.” (Editor’s note: Quote based on my notes.) On the content marketing maturity scale, roughly one third are mature, one third are midway there and a third are starting out. Look…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Internal Content Curation VS External Content Curation

    … still gaining traction. Why? Despite growing content budgets, marketers must attract attention cost effectively. Content curation accomplishes this. Want proof? (Of course you do. You may need to make the case to your boss!) Content Marketing Institute’s Joe Pulizzi hired Jodi Harris as the Director of Content Curation. Pulizzi’s a smart guy…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Mid-Year Marketing Checklist: 75 Points

    …. This shows you how the market or your customers have changed. By contrast, budget numbers aren’t based on actual results. Financials Most marketers hate dealing with financials and numbers in general. (I should know. I taught graduate level Finance For Marketers. No one took my course voluntarily!!!) At a minimum, know your way around a spreadsheet…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • How To Create Must-Read Recurring Content Columns

    … and influencers in your niche need but have overlooked. Go beyond the top blogs and media entities. Your goal is to position your business. 5. Special format recurring content columns Add content in a different format to your offering. Extend your reach to people who don’t like text. For example Content Marketing Institute’s Joe Pulizzi and Robert Rose do…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 12 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … points across multiple channels, can make enhancing the experience challenging. Discover how customer journey maps and buyer persona marketing can facilitate your contacts' purchase decisions and improve the customer experience. Photo Credit: Influencer photo of Jason Miller, Heidi Cohen, Alexandra Rynne, Chris Brogan and Jay Baer courtesy of unknown photographer. Social Media Marketing World logo courtesy of http://www.socialmediaexaminer.com/smmworld/nextyear/ …

    Heidi Cohen/ Heidi Cohenin Social EMail- 20 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … Fill Your Editorial Calendar Without Hurting Your Budget No [piece of content] is an island complete in itself. Long before content marketing ever existed John Donne understood its interconnected nature. Content is part of your organization’s total offering. It makes what Harvard Business Professor Theodore Levitt dubbed “intangibles.” These…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 12 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 16 readers -
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