Joe Pulizzi

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
    • Why You Should Attend Social Media Marketing World 2017

      It’s that amazing time a year again for Social Media Marketing World! Join 180+ Social Media Experts at the Largest Social Media Marketing Conference in the world! Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner).

      Douglas Karr/ Marketing Technology Blog- 13 readers -
    • 2016 Small Business Social Media Trends Trump Understood

      Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution and community building power before ...

      Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … necessarily translate to quality leads or sales. (Michael Brenner’s The Content Formula is helpful for accomplishing this. Check his author interview. ) 80% of 2017 B2B Content Research respondents believe their organization will focus on lead generation in the next year. 57% of respondents measure lead quality; only 34% feel this metric truly measures…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Content Marketing World Authors

    … Interviews Actionable Marketing Guide regularly interviews authors to get a behind-the-scenes understanding and insights. (BTW—If you’re an author and would like to be interviewed on Actionable Marketing Guide, please let us know!) Here are our interviews with 2016 Content Marketing World authors: Ardath Albee, Digital Relevance Jay Baer, Hug Your Haters…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
  • Internal Content Curation VS External Content Curation

    … Curation: Examples Highlight related internal resources to keep readers on your site or blog. Curate your existing content into a new piece of content. Copyblogger does a great job of this. They use a consistent visual. External Content Curation: Examples External content curation creates new content using third party sources. Here’s an example…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Mid-Year Marketing Checklist: 75 Points

    … performance and budget. Do you have a crisis management plan? If not, schedule the development of one now. Do you have an influencer program? (Note: Influencer programs may be categorized depending on your firm.) If so, how is it performing? Customers Your customer base is key to the health of your business. Content Marketing Institute’s Joe Pulizzi laser…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • How To Create Must-Read Recurring Content Columns

    … curation is a key element in today’s content marketing plan. Make it into a recurring content column with your own or other people’s content. Copyblogger enhances their existing content by selecting 3 columns focused on a common theme. They add a new introduction explaining how the content is connected. On Spin Sucks, Gini Dietrich taps into video…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 11 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 19 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … do you want to be known for? Keep your response simple. It’s much easier to convey to your audiences, including your employees and stakeholders. Select 3 words to represent your content focus. (This is a variation on Chris Brogan’s annual 3 word tagline.) It’s key to ensuring you can own these terms in your niche and search. If they’re too close…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 15 readers -
  • Content Curation Grows Up: What You Need To Know

    … content. Gin and Topics invites readers to submit videos. They get a shout out when Dietrich uses their selection. She imbeds Click-to-Tweet cards that stand out and encourage readers to share the content. Example of Stand Alone Content Curation – Spin Sucks By contrast, Copyblogger curates its own existing content. While it’s a regular element…

    Heidi Cohen/ Heidi Cohenin Content How To's- 25 readers -
  • 2 Email Address Capture Tools To Build Your List

    … Use Hello Bar and OptinMonster To Collect Email Addresses To leverage the power of email marketing, you first need an email address capture strategy. Take your cue from social media. They use email keep you returning to their platforms with mailings notifying you of recent developments. Content Marketing Institute’s Joe Pulizzi focuses…

    Heidi Cohenin EMail- 13 readers -
  • Email Content Marketing: Examples and Tips

    … isn’t focused on making a sale, you’ll lay the foundation to develop relationships with your community by making them feel that they know you. 2. Show your personal side I learned this lesson from Top Dog Social Media’s Melonie Dodaro. I always read her emails. Why? It’s like talking to a good friend. (BTW, check our author interview with Melonie…

    Heidi Cohen/ Heidi Cohenin EMail Content- 18 readers -
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