John Battelle

John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing, which now ranks as one of the top properties on the Web.His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors.Battelle also co-founded the annual Web 2.
Posts about John Battelle
  • What does ‘premium publisher’ mean, anyway?

    … than not, self-defined. For some, that means the site’s in the comScore 100 or, perhaps, the Alexa 1000; for others, “premium” implies sites you’ve heard of or sites with long legacies. In hopes of bringing some clarity to the issue, we asked people from a range of viewpoints to take a stab at a definition. John Battelle, chairman and CEO, NewCo…

    Lucia Moses/ Digiday- 10 readers -
  • 18 quotes on programmatic advertising

    … spreadsheets, email back and forth. Media agencies and new skillsets Martin Kelly, chief executive and co-founder, Infectious Media: Programmatic teams are on the platform all day, tweaking pacing, adjusting white lists, making real-time adjustments to drive performance. Media agencies with incumbent teams with an “old” skillset need time to swap…

    Ben Davis/ Econsultancyin Affiliate Social Facebook- 25 readers -
  • WTF is the filter bubble?

    … that claim, but it was hard not to suspect something was awry last month when Facebook newsfeeds became clogged with updates about the Ice Bucket Challenge when there were so many other more serious viral news stories in the world. John Battelle, co-founder of NewCo, argued that Facebook’s new commitment to featuring “high quality content” in news feed…

    John Mcdermott/ Digidayin Google Twitter- 2 readers -
  • The magazine that’s taking content marketing to the stage

    … McGray, a journalist who has contributed to This American Life, The New Yorker and The New York Times Magazine. The show has featured performances by writers like Michael Pollan, Susan Orlean and Dana Goodyear. Now McGray is bringing that event experience to his new role as the editor of California Sunday. Here’s where things gets even more…

    Lucia Moses/ Digidayin EMail Content Google -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 26 readers -
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