John Battelle

John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing, which now ranks as one of the top properties on the Web.His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors.Battelle also co-founded the annual Web 2.
Posts about John Battelle
  • What does ‘premium publisher’ mean, anyway?

    … be on the content from publisher brands that audiences spend a disproportionate amount of time with and advocate for. Jon Anselmo, svp, managing director of digital innovation at MediaVest A “premium publisher” is defined by the brand equity that a particular publisher offers. While so much discussion recently surrounds audience, we often forget…

    Lucia Moses/ Digiday- 12 readers -
  • 18 quotes on programmatic advertising

    … a sustainable business. John Battelle, founder and executive chairman, Federated Media via DigiDay. ...it’s very important to define your terms here because in five years time, I think you will be able to buy all of these “native” units across a unified “programmatic” platform — and that platform has not yet been built. We are, as an industry, heading…

    Ben Davis/ Econsultancyin Affiliate Social Facebook- 26 readers -
  • WTF is the filter bubble?

    … echo chamber,” according to Jarno Koponen, co-founder of media discovery app Random. Teal Newland, vp of global revenue and marketing at StumbleUpon, said recommendation widgets like Outbrain and Taboola also contribute to the filter bubble by only driving traffic to already popular stories with sensationalist headlines. OK, so what’s so bad about…

    John Mcdermott/ Digidayin Google Twitter- 2 readers -
  • The magazine that’s taking content marketing to the stage

    … curious. California Sunday is selling advertisers on the ability to run so-called story advertising units in print and digital — and to be integrated into a live Pop Up show as well. There’s a bit of history here. California Sunday’s president and publisher is Chas Edwards, who was co-founder with John Battelle of Federated Media. A core of Federated’s…

    Lucia Moses/ Digidayin EMail Content Google -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 27 readers -
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