John Battelle

John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing, which now ranks as one of the top properties on the Web.His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors.Battelle also co-founded the annual Web 2.
Posts about John Battelle
  • LinkedIn Names Top Influencers of 2016

    … gone from blessing to curse; and mused on the “Titanic risks” facing the retirement system. LinkedIn’s 10 Top Influencers of 2016 were: El-Erian (pictured, right) Human Workplace founder and CEO Liz Ryan NewCo founder, editor in chief and CEO John Battelle Carnegie Mellon University College of Engineering, Silicon Valley distinguished fellow Vivek…

    David Cohen/ Inside Facebook- 17 readers -
  • What does ‘premium publisher’ mean, anyway?

    … than not, self-defined. For some, that means the site’s in the comScore 100 or, perhaps, the Alexa 1000; for others, “premium” implies sites you’ve heard of or sites with long legacies. In hopes of bringing some clarity to the issue, we asked people from a range of viewpoints to take a stab at a definition. John Battelle, chairman and CEO, NewCo…

    Lucia Moses/ Digiday- 14 readers -
  • 18 quotes on programmatic advertising

    … Jason Pontin, publisher and editor-in-chief, Technology Review, via DigiDay: The publisher in me says “programmatic buying” will have a larger impact on digital media [than native advertising], but the editor-in-chief of a technology publication says, “native ad formats.” In truth, both will have an impact. In the short term, programmatic buying…

    Ben Davis/ Econsultancyin Affiliate Social Facebook- 31 readers -
  • WTF is the filter bubble?

    … that claim, but it was hard not to suspect something was awry last month when Facebook newsfeeds became clogged with updates about the Ice Bucket Challenge when there were so many other more serious viral news stories in the world. John Battelle, co-founder of NewCo, argued that Facebook’s new commitment to featuring “high quality content” in news feed…

    John Mcdermott/ Digidayin Google Twitter- 4 readers -
  • The magazine that’s taking content marketing to the stage

    … curious. California Sunday is selling advertisers on the ability to run so-called story advertising units in print and digital — and to be integrated into a live Pop Up show as well. There’s a bit of history here. California Sunday’s president and publisher is Chas Edwards, who was co-founder with John Battelle of Federated Media. A core of Federated’s…

    Lucia Moses/ Digidayin EMail Content Google- 3 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 32 readers -
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