John Battelle

John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing, which now ranks as one of the top properties on the Web.His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors.Battelle also co-founded the annual Web 2.
Posts about John Battelle
  • LinkedIn Names Top Influencers of 2016

    … gone from blessing to curse; and mused on the “Titanic risks” facing the retirement system. LinkedIn’s 10 Top Influencers of 2016 were: El-Erian (pictured, right) Human Workplace founder and CEO Liz Ryan NewCo founder, editor in chief and CEO John Battelle Carnegie Mellon University College of Engineering, Silicon Valley distinguished fellow Vivek…

    David Cohen/ Inside Facebook- 14 readers -
  • What does ‘premium publisher’ mean, anyway?

    … than not, self-defined. For some, that means the site’s in the comScore 100 or, perhaps, the Alexa 1000; for others, “premium” implies sites you’ve heard of or sites with long legacies. In hopes of bringing some clarity to the issue, we asked people from a range of viewpoints to take a stab at a definition. John Battelle, chairman and CEO, NewCo…

    Lucia Moses/ Digiday- 14 readers -
  • 18 quotes on programmatic advertising

    … a sustainable business. John Battelle, founder and executive chairman, Federated Media via DigiDay. ...it’s very important to define your terms here because in five years time, I think you will be able to buy all of these “native” units across a unified “programmatic” platform — and that platform has not yet been built. We are, as an industry, heading…

    Ben Davis/ Econsultancyin Affiliate Social Facebook- 28 readers -
  • WTF is the filter bubble?

    … Concerns about how Facebook’s news feed algorithm values actual news stories and Twitter’s plan to organize tweets algorithmically have ignited talks about the “filter bubble” and its effects on publishers and readers. @UnseeingEyes The Web has turned into an enormous filter bubble…You have to keep searching more all the time 2 find valid…

    John Mcdermott/ Digidayin Google Twitter- 2 readers -
  • The magazine that’s taking content marketing to the stage

    … McGray, a journalist who has contributed to This American Life, The New Yorker and The New York Times Magazine. The show has featured performances by writers like Michael Pollan, Susan Orlean and Dana Goodyear. Now McGray is bringing that event experience to his new role as the editor of California Sunday. Here’s where things gets even more…

    Lucia Moses/ Digidayin EMail Content Google- 1 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 30 readers -
Get the top posts daily into your mailbox!