- Our Blog
Social media is every marketer’s not-so-secret weapon. Acting as a direct link between brands and consumers, social platforms offer marketers the chance to learn the factors driving customers’ habits, preferences and buying decisions. Customer-service representatives can respond to claims made on social media in real-time, while executives can use social to build their onli ...
… view into the mind of a consumer, providing valuable insight into how specific audiences should be targeted. With this level of visibility, campaigns, promotions and messaging can truly resonate with consumers and provide impactful results for brands across industries. John Donnelly III is senior vice president of global sales and marketing at social data provider Crimson Hexagon. Image courtesy of Shutterstock. …