John Koetsier

  • Report: Paid App Installs Boost Organic Installs By 1.5x

    … of this report, TUNE defined an organic install as one that is “not primarily motivated and facilitated by a paid ad.” These organic installs can come from direct searches on app stores, unpaid links on social media and other channels. Based on its data, TUNE determined the percentage of app installs that result from paid app install campaigns…

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