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2016 has undoubtedly been a remarkable year for social media. Below are just some highlights: The total number of active social media users reached 2.307 billion. Facebook reached more than 1.79 billion monthly active users. Social media had a significant influence on the recently concluded U.S.
… on other publications. The more avenues your curated content gives people to discover you, the better. That said, successful social curation means you shouldn’t be all about you; however, you should still feature enough of your content to make it impossible to miss you. John Stevens is a business consultant and marketer who regularly contributes to Adweek, Entrepreneur and other major publications. Image courtesy of Shutterstock. …
…. Once your campaign goals are sorted out, you’ll need to close on a good call-to-action concept. To keep the interaction non-sales-y, your CTAs should lead people somewhere that’s not just an ad. One of the best CTAs you can use is a branded hashtag. Easy to include on any channel, hashtags let users reach you on their favorite platforms…
… social response will kill your brand: Not only do people expect a response from your brand–58 percent of people who tweeted about a bad experience with a brand never heard back from the offending company–but they expect it quick. According to a study by Lithium, 53 percent of consumers expect to hear back within one hour whenever they tweet a brand…