John Terrana

  • Make Learning Agendas the Center of Your Paid Social Campaigns

    … the insights that surface after a campaign concludes, executing a thorough quality analysis and cementing next steps before taking more action. Ensure that questions in a learning agenda are answerable: Due to certain platform restrictions around reporting and measurement, some questions cannot be answered. Ensure that sufficient data can be returned…

    AllTwitterin Social- 12 readers -
  • Why Social Data Are Transformational

    …. Here’s why: Known audiences, tied to unique user IDs: People with social profiles volunteer data like age, gender, occupation, location, email, phone and affiliations, which are tied to privacy-safe, unique user IDs. Observable behavior, tied to the same unique user IDs: Observable behavioral data like the websites people visit, key life events…

    AllFacebookin Social Display- 13 readers -
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