John Terrana

  • Make Learning Agendas the Center of Your Paid Social Campaigns

    … Here’s a strategy to answer business questions by deploying learning agendas at the center of your social marketing campaigns. It builds on John Terrana‘s recent guest post for SocialTimes on the transformational power of social advertising data. What is a learning agenda? Marketers know exactly who their creative is reaching on social…

    AllTwitterin Social- 15 readers -
  • Why Social Data Are Transformational

    …. Here’s why: Known audiences, tied to unique user IDs: People with social profiles volunteer data like age, gender, occupation, location, email, phone and affiliations, which are tied to privacy-safe, unique user IDs. Observable behavior, tied to the same unique user IDs: Observable behavioral data like the websites people visit, key life events…

    AllFacebookin Social Display- 25 readers -
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