John Terrana

  • Make Learning Agendas the Center of Your Paid Social Campaigns

    … capabilities in-house should choose a marketing partner with these critical characteristics. By implementing these steps, you will achieve a cycle of smarter marketing that ensures that you know your customers better, learn faster and create more value for them. Sarah Snyder is the general manager of advanced solutions at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllTwitterin Social- 13 readers -
  • Why Social Data Are Transformational

    … To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms…

    AllFacebookin Social Display- 20 readers -
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