John Terrana

  • Make Learning Agendas the Center of Your Paid Social Campaigns

    … to answer a series of questions in one test through a single ad campaign. However, the best learning agendas are structured, patient and logical. This means that marketers should plan to launch a series of tests guided by learning agendas over a longer period (one year or quarter), with each test building on the last with a unique and specific insight…

    AllTwitterin Social- 15 readers -
  • Why Social Data Are Transformational

    … To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms…

    AllFacebookin Social Display- 21 readers -
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