John Terrana

  • Make Learning Agendas the Center of Your Paid Social Campaigns

    … the insights that surface after a campaign concludes, executing a thorough quality analysis and cementing next steps before taking more action. Ensure that questions in a learning agenda are answerable: Due to certain platform restrictions around reporting and measurement, some questions cannot be answered. Ensure that sufficient data can be returned…

    AllTwitterin Social- 15 readers -
  • Why Social Data Are Transformational

    … To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms…

    AllFacebookin Social Display- 25 readers -
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