John Wilpers

  • Types, Resources, and Solutions for Ad Fraud Detection

    … Fraud) – believe it or not, fraudsters can actually pay users less money to fill out forms than they do in getting paid for the conversion… resulting in fake, profitable leads. Ad Injection and AdWare Fraud – fraudsters utilize toolbars or malware to inject ads into the browsing experience of real users, producing more ad impressions and higher…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 27 readers -
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