Joints After Midnight & Rants

  • This Is What Happens When Context Is Lost.

    …, of course. But that’s another story). (Meanwhile, Programmatic.) The programmatic Lumascape. Seems uncomplicated, right? Stunned by the rise of the Google/Facebook duopoly, the tech industry responded with an open web answer: Programmatic advertising. Using cookies, mobile IDs, and tons of related data gathered from users as they surfed the web…

    John Battelle's Search Blogin Social- 15 readers -
  • The Data Deal Is Opaque. We Should Fix It.

    … AcccuWeather from using your anonymized data so AccuWeather, which really likes giving you free weather information, can stay in business?” But nope, it surely doesn’t say that. Yet if we want to get all huffy about use of data, well, that’s really what’s going on here. Because if you’re a publisher, in the past five years you’ve had your contextual…

    John Battelle's Search Blog- 16 readers -
  • No. Social Terrorists Will Not Win

    … A small group of social terrorists have hijacked the rational discourse led by society’s most accomplished, intelligent, and promising organizations. (cross posted from NewCo Shift) Let’s start with this: Google is not a perfect company. It’s easy to cast it as an omniscient and evil villain, the leader of a millennium-spanning…

    John Battelle's Search Blogin Google- 19 readers -
  • Dear Facebook…Please Give Me Agency Over The Feed

    … (cross posted from NewCo Shift) Like you, I am on Facebook. In two ways, actually. There’s this public page, which Facebook gives to people who are “public figures.” My story of becoming a Facebook public figure is tortured (years ago, I went Facebook bankrupt after reaching my “friend” limit), but the end result is a place that feels a bit like…

    John Battelle's Search Blogin Social Facebook- 18 readers -
  • Ads. Grrr.

    … (Cross posted on Medium) I honestly didn’t want to say this, but. I did have other things to do tonight than write about advertising. Again. But g’damn, folks. Can we get our shit together? I know Google thinks it is doing something about it. But that Chrome feature you call ad blocking? Well, OK, there’s some good in it — it even addresses…

    John Battelle's Search Blog- 25 readers -
  • Pick Up the Phone and Call.

    … (cross posted from NewCo Shift) People in business who like to Get Shit Done fall in love with each version of The New. When I was a kid, new was the the Apple II. Then the IBM PC, digital phones and voice mail, the Mac — oh God, the Mac! — word processing, email, the cell phone, the Internet — mmmmm, the Internet! — and then the iPhone — oh…

    John Battelle's Search Blog- 20 readers -
  • Bad Policy Makes Us Sick. Business Must Lead Us Back.

    … in what is increasingly feeling like a gravely ill society. Our maddening melange of libertarian individualism, technological (and medical) savior-ism, American exceptionalism, and steroidal capitalism has delivered us a health care horror show — one with an endless appetite for cheap food, expensive medicine, and hollow self-delusion. It strikes me…

    John Battelle's Search Blog- 16 readers -
  • It’s Time For Facebook to Start Making Media

    … to decide). It’s been watched nearly 70 million times on Facebook. In one day. Did you read that right? Yep. 70 million times. In one day. The video is two minutes long. Scores of “traditional” media outlets have somehow gotten access to the video, chroming it up with their own logos, music, and advertising. But the thing went viral on Facebook…

    John Battelle's Search Blogin Social Facebook YouTube- 16 readers -
  • We Must Fix This Fucking Mess

    … to information upon which our Republic depends? If you’ve read your Hamilton (the book, damnit), you know America is built on the back of brilliant pamphleteers, but damn it, it’s also built on capitalism. And capitalists need a place to speak to the people! Rivington’s newspaper (where Hamilton first published) was called the New York Gazetteer, sure…

    John Battelle's Search Blog- 39 readers -
  • Metaservices FTW!

    … Way back when — well, a few years back anyway— I wrote a series of posts around the idea of “metaservices.” As I mused, I engaged in a bit of derision around the current state (at that point) of the mobile ecosystem, calling it “chiclet-ized” — silos of useful data without a true Internet between them. You know, like individually wrapped cubes…

    John Battelle's Search Blog- 25 readers -
  • Should a Company Have a Soul?

    … Much of the Republican debates have been expendable theatrics, but I watched this weekend’s follies from South Carolina anyway. And one thing has struck me: The ads are starting to get better. This season’s debates have had the highest ratings of any recent Presidential race, and they’re attracting some serious corporate sponsorship. One spot…

    John Battelle's Search Blog- 21 readers -
  • The Waze Effect: Flocking, AI, and Private Regulatory Capture

    … (image) A couple of weeks ago my wife and I were heading across the San Rafael bridge to downtown Oakland for a show at the Fox Theatre. As all Bay area drivers know, there’s a historically awful stretch of Interstate 80 along that route – a permanent traffic sh*t show. I considered taking San Pablo road, a major thoroughfare which parallels…

    John Battelle's Search Blogin Google- 19 readers -
  • On Medium, Facebook, and the Graph Conflict

    …I double took upon arriving at Medium just now, fingers flexed to write about semi-private data and hotel rooms (trust me, it’s gonna be great). But upon my arrival, I was greeted thusly: Now, I have no categorical beef with Facebook, I understand the value of its network as much as the next publisher. But it always struck me that Medium…

    John Battelle's Search Blogin Social Facebook Twitter- 23 readers -
  • Mobile Gets a Back Button

    …. The tweet happened to be from a person I know, so I clicked on it, and the Twitter app opened on my phone. I read the tweet, then pressed the back button and…. Wait, the WHAT? The back button? But…back buttons only exist in a Browser, on the PC Web, right? Yes, that used to be true, but finally, after years of chicletized, silo’d apps that refuse…

    John Battelle's Search Blog- 23 readers -