Jolt Cola was a carbonated soft drink produced by Wet Planet Beverages. It was created in 1985 by C. J. Rapp as a highly caffeinated cola. It was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. On 28 September 2009, Jolt Co Inc (Wet Planet Beverages) filed for Chapter 11 bankruptcy after failing to meet the demands from Rexam to fulfill an agreement over buying resealable cans. Emigrant Savings Bank, the main creditor, then acquired the Jolt assets and relaunched the business.