Jon Bond

  • The Bot Hunters

    … are no poor bot vendors—you’re dead or you’re rich.” The worlds of advertising and criminality don’t usually mix, but bot fraud has been a serious problem for years. A comScore study from May 2012 to February 2013 suggested that 54 percent of display ads “never appeared in front of a human being.” Think of it like Mad Men meets Mad Max. The goal…

    Jordan Teicher/ The Content Strategist- 6 readers -
Get the top posts daily into your mailbox!