Jon Loomer

    • 2016 Small Business Social Media Trends Trump Understood

      Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution and community building power before ...

      Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • Online: Social Media Success Summit 2016

    …, LinkedIn, YouTube, Twitter, Pinterest and Snapchat. Find new ways to improve your content and measure your results with sessions on video, live video, visual marketing, analytics and marketing tools—all from the comfort of your office chair. You’ll be led by dozens of top social media pros, including Mari Smith (co-author, Facebook Marketing: An Hour…

    Douglas Karr/ Marketing Technology Blogin Social- 18 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … depending on your market. Play around with them until you find a CPF you’re happy with. Once you’ve done all the above, make sure you are gaining quality fans. If you gain a lot of fans but they don’t consume your content, they’re not going to convert later. Jon Loomer was spot-on in his article, How to Build a Facebook Audience From Scratch: The key…

    Dennis Yu/ AllTwitterin Facebook Twitter- 24 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 19 readers -
  • 2016 Facebook Marketing: What You Must Know To Succeed

    7 Actionable Facebook Marketing Tactics Based On 4Q2015 Results Your 2016 Facebook marketing strategy is vital to your business success. Facebook continues to be the social media giant that can’t be ignored by marketers regardless of location or type. Its 4Q2015 earnings report confirm this. The social media platform continues to exceed financial performance expectations.

    Heidi Cohen/ Heidi Cohen- 17 readers -
  • Buffer Is Losing Social Media Traffic: Are You?

    … so much email, it’s a good way to stay top of mind. Create an interview series. Gini Dietrich has the Spin Inquisition and Actionable Marketing Guide has the author interview. BTW, here are 5 ways to curate blog content. Since the Buffer blog grew based on guest blog posting, it’s surprising that it’s not a core element of their content. Patel has…

    Heidi Cohen/ Heidi Cohenin Social Content YouTube- 13 readers -
  • The Social Media Revolution: Make Money Or Die

    …. (Check out Jon Loomer for help with your Facebook ads.) To ensure that your business is prepared for the social media revolution, take these 5 steps. This is fancy marketing talk for build a blog. (BTW—Chris Brogan’s been telling people this for years.) While we’ve made the case for blogging before, in short, you need a blog because you control…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 9 readers -
  • Social Media Advertising Success: How To Stand Out

    10 Steps to Successful Social Media Advertising Social media is where we spend our time. As such, marketers must be present to attract your attention for their products and services. Yet, social media is no longer the “free” marketing platform. If you had any doubts, the senior management shakeups at Twitter and Pinterest underscore the need for these media entities to yie ...

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • Social Media Platforms 2015 [Research]

    … Marketing Tip: Have a content strategy for Google+. Don’t just randomly post to Google+ or any social media platform. Follow Guy Kawasaki and Peg Fitzpatrick to understand their approach. Traffic Generation Café’s Ana Hoffman also focuses efforts on Google+. It’s where she engages with her followers. 5. YouTube remains video’s home We’ve said…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter YouTube- 19 readers -
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