Jon Loomer

  • 2016 Small Business Social Media Trends Trump Understood

    … Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution…

    Heidi Cohen/ Heidi Cohenin Social- 16 readers -
  • Online: Social Media Success Summit 2016

    … a Day), Joel Comm (co-author, Twitter Power 3.0), Michael Stelzner (founder, Social Media Examiner), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (social tools expert), Jon Loomer (Facebook ads expert), and Viveka von…

    Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … we gained more fans, we didn’t gain more quality fans. We have a litmus test for measuring the quality of a page’s fans: Count up the number of likes and comments for the most recent post, which is the number of interactions. Divide that by the number of fans they have. If it’s less than 1 in 200 (0.5 percent), then the engagement rate is low…

    Dennis Yu/ AllTwitterin Facebook Twitter- 27 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … points across multiple channels, can make enhancing the experience challenging. Discover how customer journey maps and buyer persona marketing can facilitate your contacts' purchase decisions and improve the customer experience. Photo Credit: Influencer photo of Jason Miller, Heidi Cohen, Alexandra Rynne, Chris Brogan and Jay Baer courtesy of unknown photographer. Social Media Marketing World logo courtesy of http://www.socialmediaexaminer.com/smmworld/nextyear/ …

    Heidi Cohen/ Heidi Cohenin Social EMail- 20 readers -
  • 2016 Facebook Marketing: What You Must Know To Succeed

    … marketing trends. They underscore that 2016 is the starting point for contextual marketing!!! 1. Show that you’re home with a Facebook presence This is no longer a nice-to-have. You need to be visible where your target audience spends their time. This includes B2B marketers. Don’t forget: You have to market P2P, person-to-person. Your target audience…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 18 readers -
  • Buffer Is Losing Social Media Traffic: Are You?

    … How To Keep Your Social Media Traffic From Declining Social media is key to reaching your maximum potential audience for each piece of your content marketing. Yet, how are you supposed to succeed in driving traffic via social networks when poster child Buffer admits it has a social media #FAIL? Buffer’s social media associated traffic…

    Heidi Cohen/ Heidi Cohenin Social Content YouTube- 14 readers -
  • The Social Media Revolution: Make Money Or Die

    … are an ocean away. Similarly, many social media platforms are undergoing a quiet revolution. This is represented by the change in sales management at Pinterest and by Twitter’s CEO, Dick Costolo stepping down. Scratch beneath the surface and you’ll see that for investors, these sites aren’t generating sales fast enough to justify their high…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 9 readers -
  • Social Media Advertising Success: How To Stand Out

    … of Facebook’s targeting potential. Check out Jon Loomer’s blog for specifics.) Among the social media targeting options are: Interests, connections or behavior. This is the traditional way marketers have selected potential audiences. Custom audience. Select specific people based on information you already have about them. Previously you could only do…

    Heidi Cohen/ Heidi Cohenin Social How To's- 24 readers -
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