Jon Morrow

  • Blogging Blarney (& How You Can Fix It!)

    … Blogging Tactic: Craft customer focused content. Answer customers’ questions, offer patterns and recipes, and show them how to use your products. Give them the information they need to buy from you. Kay Gardiner and Ann Shayne of Mason Dixon Knitting bring their readers into their posts. Mason Dixon Knitting Includes Their Readers In Their Blog Post 7…

    Heidi Cohen/ Heidi Cohenin Blogging How To's- 14 readers -
  • Content Uberization: Sharing Economy Meets Content

    … in March. These social media entities provide a frictionless way for anyone to share their fully shaped content to a larger audience than they’d have on their own. Marketing influencers, including Likeable Local’s Dave Kerpen, worked to become part of LinkedIn’s Influencer Program (an earlier iteration of LinkedIn Publishing.) His objective: Build…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
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