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… What makes some social content go viral while others never get out of the gate? Wharton professor Jonah Berger and marketing agency DigitasLBi think they know. As the author of the bestselling book Contagious: Why Things Catch On, Berger teamed up with DigitasLBi data scientists to explore the mechanics of virality and social transmission…
As a marketer, producing consistent viral content, is a sort of holy grail that many strive for. However, creating viral content is complex and often expensive. So instead of chasing a dream, it may be better to apply real insights in your content creation. To that end, digital marketing agency DigitasLBi and author Jonah Berger teamed up to create a “Contagious Index.
… The impulse to share something new with someone else is a natural and universal trait. But in the age of the Internet, why are some things shared while others are not? What causes a piece of content to go viral? To help answer this Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Jonah Berger, author of Contagious…
… We all see things go viral on the Web or certain products that suddenly take off. It begs the question: Why do some things get talked about more than others? “And how by understanding that science can companies and organizations and individuals get their stuff to catch on?” said Jonah Berger, Associate Marketing Professor at the Wharton School…