Jonah Berger

    • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

      How To Use Micro-Influencers To Improve Your Marketing Results When in buying mode, no customer is an island. Instead, prospects research a variety of resources and reach out to influencers, both online and IRL. While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can use.

      Heidi Cohen/ Heidi Cohen- 21 readers -
  • Why You Need Influencer Relations Marketing Now

    … Inside Scoop On Influencer Relations Marketing Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you? 50% of marketers surveyed by Altimeter report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Translation…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • Which Brands Create the Most Contagious Content on Social?

    … As a marketer, producing consistent viral content, is a sort of holy grail that many strive for. However, creating viral content is complex and often expensive. So instead of chasing a dream, it may be better to apply real insights in your content creation. To that end, digital marketing agency DigitasLBi and author Jonah Berger teamed up…

    AllFacebookin Social Content- 13 readers -
  • 4 Tips from Jonah Berger on Taking Content Marketing Viral

    … We all see things go viral on the Web or certain products that suddenly take off. It begs the question: Why do some things get talked about more than others? “And how by understanding that science can companies and organizations and individuals get their stuff to catch on?” said Jonah Berger, Associate Marketing Professor at the Wharton School…

    MarketingSherpa Blogin Content- 10 readers -
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