Jonah Berger

  • Why You Need Influencer Relations Marketing Now

    …. This promotes the employees and attracts attention for GE better than basic PR. If you own your business, like Mark Schaefer or Lee Odden, then building your presence across platforms drives business and benefits for you. But building influencers within a large corporation has its drawbacks. Thought leaders like Michael Brenner, formerly of SAP…

    Heidi Cohen/ Heidi Cohen- 20 readers -
  • Which Brands Create the Most Contagious Content on Social?

    … on Facebook and Twitter, based on their high scores. For example, Taco Bell was the best performing quick serve restaurant on Twitter, due in no small part for the Internet’s love of the Taco Bell Twitter account. Highly shareable content that tugs on the heartstrings can also lend a high contagion score, as seen on Facebook with the Humans of New York series receiving the top marks in the arts and humanities category. Top image courtesy of Shutterstock. …

    AllFacebookin Social Content- 13 readers -
  • 4 Tips from Jonah Berger on Taking Content Marketing Viral

    … We all see things go viral on the Web or certain products that suddenly take off. It begs the question: Why do some things get talked about more than others? “And how by understanding that science can companies and organizations and individuals get their stuff to catch on?” said Jonah Berger, Associate Marketing Professor at the Wharton School…

    MarketingSherpa Blogin Content- 10 readers -
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