Jonah Berger

  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … How To Use Micro-Influencers To Improve Your Marketing Results When in buying mode, no customer is an island. Instead, prospects research a variety of resources and reach out to influencers, both online and IRL. While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can…

    Heidi Cohen/ Heidi Cohen- 40 readers -
  • Why You Need Influencer Relations Marketing Now

    … Inside Scoop On Influencer Relations Marketing Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you? 50% of marketers surveyed by Altimeter report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Translation…

    Heidi Cohen/ Heidi Cohen- 32 readers -