Jonah Berger

  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … critical is that micro-influencers tend to yield deeper engagement all along the purchase process. This contributes to better conversion rates and sales. In general, influencers yield an ROI of $6.50 per $1.00 invested (Tomoson). Of course, like any new form of marketing, influencer relations metrics need to evolve. 3 Micro-Influencer Benefits…

    Heidi Cohen/ Heidi Cohen- 36 readers -
  • Why You Need Influencer Relations Marketing Now

    …, and Matt Cutts, formerly of Google, have retained their influence after leaving the companies where they built their base. Actionable Influencer Relations Marketing Tips: Make it easy for employees to contribute. Let employees create content in any format (text, audio or video). Reassure them you’ll supply editing and sex appeal to make…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Which Brands Create the Most Contagious Content on Social?

    … As a marketer, producing consistent viral content, is a sort of holy grail that many strive for. However, creating viral content is complex and often expensive. So instead of chasing a dream, it may be better to apply real insights in your content creation. To that end, digital marketing agency DigitasLBi and author Jonah Berger teamed up…

    AllFacebookin Social Content- 13 readers -
  • 4 Tips from Jonah Berger on Taking Content Marketing Viral

    … We all see things go viral on the Web or certain products that suddenly take off. It begs the question: Why do some things get talked about more than others? “And how by understanding that science can companies and organizations and individuals get their stuff to catch on?” said Jonah Berger, Associate Marketing Professor at the Wharton School…

    MarketingSherpa Blogin Content- 10 readers -
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