Jonah Berger

  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    …-influencers have up to 22.2 times more buying conversations including product recommendations weekly than an average consumer based on research by KellerFay, Jonah Berger and Experticity. Frequency Influencer Opinions Are Sought – KellerFay, Berger & Experticity Research 87% of influencer recommendations take place face-to-face. 74…

    Heidi Cohen/ Heidi Cohen- 30 readers -
  • Why You Need Influencer Relations Marketing Now

    … Crestodina. Spin Sucks #FollowFriday Column Spotlights Andy Crestodina Ask customers for their favorite tips to use your products. Spotlight your customers and give prospects the information they seek on your blog. B. Employees When using employees as influencers, tread lightly. Skip your CEO and other members of the c-suite. To put it bluntly…

    Heidi Cohen/ Heidi Cohen- 31 readers -
  • Which Brands Create the Most Contagious Content on Social?

    … As a marketer, producing consistent viral content, is a sort of holy grail that many strive for. However, creating viral content is complex and often expensive. So instead of chasing a dream, it may be better to apply real insights in your content creation. To that end, digital marketing agency DigitasLBi and author Jonah Berger teamed up…

    AllFacebookin Social Content- 13 readers -
  • 4 Tips from Jonah Berger on Taking Content Marketing Viral

    … We all see things go viral on the Web or certain products that suddenly take off. It begs the question: Why do some things get talked about more than others? “And how by understanding that science can companies and organizations and individuals get their stuff to catch on?” said Jonah Berger, Associate Marketing Professor at the Wharton School…

    MarketingSherpa Blogin Content- 10 readers -
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