Jonah Berger

  • Which Brands Create the Most Contagious Content on Social?

    … on Facebook and Twitter, based on their high scores. For example, Taco Bell was the best performing quick serve restaurant on Twitter, due in no small part for the Internet’s love of the Taco Bell Twitter account. Highly shareable content that tugs on the heartstrings can also lend a high contagion score, as seen on Facebook with the Humans of New York series receiving the top marks in the arts and humanities category. Top image courtesy of Shutterstock. …

    AllFacebookin Social Content- 12 readers -
  • 4 Tips from Jonah Berger on Taking Content Marketing Viral

    We all see things go viral on the Web or certain products that suddenly take off. It begs the question: Why do some things get talked about more than others? “And how by understanding that science can companies and organizations and individuals get their stuff to catch on?” said Jonah Berger, Associate Marketing Professor at the Wharton School at the University of Pennsylvan ...

    MarketingSherpa Blog- 10 readers -
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