Jonah Berger

  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … the percentages for mobile ad blockers are lower, there are significantly more mobile users. As a result, expect ad-blockers to increase for mobile formats. US Ad Blocker Software Is Mainly On Desktops – eMarketer Data Chart Here are 3 ad-blocker work-arounds: Invest in Facebook ads. Their desktop ads get around ad blockers. Create quality, non-promotional…

    Heidi Cohen/ Heidi Cohen- 39 readers -
  • Why You Need Influencer Relations Marketing Now

    …, and Matt Cutts, formerly of Google, have retained their influence after leaving the companies where they built their base. Actionable Influencer Relations Marketing Tips: Make it easy for employees to contribute. Let employees create content in any format (text, audio or video). Reassure them you’ll supply editing and sex appeal to make…

    Heidi Cohen/ Heidi Cohen- 32 readers -
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