Jonathan Barrick

  • Digital marketing shifts coming out of AdTech 2014

    … are fortunate to have some of these observations today. Many thanks to Jonathan, Claude Ricks and Krista LaRiviere of gShift for gathering these insights from the floor of AdTech for our community! Blurring lines between channels The lines we’ve previously drawn between owned, earned, and paid media are constantly getting blurrier. Each one is inextricably…

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