Joost'S Weekly Seo Recap

  • Weekly SEO recap: speed it up!

    … works but we need to fix some interaction issues between it and our Yoast SEO plugin. Read more: ‘Weekly SEO recap: AMPlified spam’ » Instant Articles for Facebook In the same trend as AMP for Google, Facebook’s Instant Articles will soon (as in, in April) be available to all. There’s a WordPress plugin for that too, which I’m also looking at to make…

    Joost De Valk/ Yoastin SEO- 11 readers -
  • Weekly SEO recap: Google update galore

    … grateful that they write up the stuff that comes out of them as sometimes they’re very, very interesting, like these bits from the SEM Post: Should you change dates on evergreen content for SEO? No conclusive answer here, my take is: yes. We do indeed use the “updated on” syntax on our older posts that we deem “timeless”. How Google handles…

    Joost De Valk/ Yoastin SEO Google- 12 readers -
  • Weekly SEO Recap: Happy new year!

    … First of all, a happy new year to you all! This is the first weekly recap of 2016 and the first weekly recap of the last 3 weeks so we have a few weeks of news to cover. Luckily, we weren’t the only ones taking it slow, so it’s about a normal week’s worth of news. Google “No country redirect” stops working, then comes back For a short while I…

    Joost De Valk/ Yoastin SEO- 10 readers -
  • Weekly SEO recap: Let’s disambiguate!

    … what it is you’re searching for, but it also makes it clear that you should optimize enough for Google to understand not just your keyword, but to understand your topic, which SearchEngineLand had a nice post about as well. This has profound implications for how you write articles, and for how you do keyword research. Google to prefer HTTPS…

    Joost De Valk/ Yoastin SEO- 13 readers -
  • Weekly SEO recap: don’t disavow the money!

    This week was low on big news, and high on small tiny interesting tidbits, just how I personally like it most. The reason I like that most is that those tiny tidbits usually show you more about how Google and / or other search engines work than the big flashy news items. Let’s dive right in! An AMP ranking boost Google is promoting AMP (Accelerated Mobile Pages). We’ve written about it before.

    Joost De Valk/ Yoast- 9 readers -
  • Weekly SEO recap: Googlebot: Apples to…

    … Applebot lines in your robots.txt. Makes sense, I think, though I don’t know whether I like it much as a precedent. If every new bot would do this, it would make it impossible to do stuff specifically for Googlebot in your robots.txt file. That’s it, see you next week! …

    Joost De Valk/ Yoastin SEO- 9 readers -
  • Weekly SEO Recap: AMPing up to SSL all the Penguins

    This was very much the “week after” for us. Yoast SEO 3.0.4 saw the light, but other than that most of us are still recovering. It was also a week full with tiny little nuggets of newsy niceness. From SSL on WikiPedia to AMP to Penguin. Let’s dive in! SSL all the things This is a pet topic of mine and will be for a few more years to come.

    Joost De Valk/ Yoast- 13 readers -
  • Weekly SEO Recap: Quality!

    … This week we released version 3 of our Yoast SEO plugin. I can honestly say we’re very proud of this release. I’ll recap a bit on the release and there was one bit of news from Google I don’t want to withhold you: they released the search quality guidelines they give to their quality raters to the public. Google Quality Rater guidelines Google…

    Joost De Valk/ Yoastin SEO- 15 readers -
  • Weekly SEO Recap: Google directions

    … an editors picks feed, you can now promote your mobile app to users. If you’re not in Google News, our News SEO plugin might be able to help you get everything you need to get listed. It can also create an editors picks feed for you! That’s it, see you next week! …

    Joost De Valk/ Yoastin SEO Google- 8 readers -
  • Weekly SEO recap: mobile friendly & snippets

    … about search result snippets. App interstitial “penalty” now live Google had warned us about this and I’ve written about this before, but it’s now live. In Google’s own words (and bolding): Starting today, pages with an app install interstitial that hide a significant amount of content on the transition from the search result page won’t…

    Joost De Valk/ Yoastin SEO- 7 readers -
  • Weekly SEO Recap: RankBrain and Archive Search

    … This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming for years now…

    Joost De Valk/ Yoastin SEO- 8 readers -
  • Weekly SEO Recap: AJAX crawling and Panda

    … this recap was easy to write. As I was writing it, it turned out I was giving more advise on dealing with Google Panda, but that can never be a bad thing I guess. Google discontinues AJAX crawling Several months after hinting at it, Google has stopped encouraging people to use their AJAX crawling guidelines from 2009. I have to say, this is done…

    Joost De Valk/ Yoastin SEO- 13 readers -
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