Joseph Campbell

Joseph John Campbell (March 26, 1904 – October 30, 1987) was an American mythologist, writer and lecturer, best known for his work in comparative mythology and comparative religion. His work is vast, covering many aspects of the human experience. His philosophy is often summarized by his phrase: "Follow your bliss."
Posts about Joseph Campbell
  • This Old Marketing – The Evolution Continues

    … Joseph Campbell, we just continue to say “a hearty yes to the adventure.” What I do know is that marketing departments are mostly lost in a chaotic and anachronistic struggle to evolve from classic models. For the last 15 years, businesses have been constructing layer upon layer of small marketing – maintaining product, place, price, and promotion…

    Robert Rose/ Content Marketing Institute- 14 readers -
  • Interview with Brian Clark: The Next Step After Empathy Maps

    … empathy maps? Brian: We’re a content-first, audience-first company, and a lot of people trying to get into content marketing have to reverse engineer that mindset. They have separate marketing teams, sales team, and then after the sale at the enterprise level, generally, they have a customer experience team. The customer life cycle, here, is viewed…

    Jerod Morris/ Copybloggerin Content Google- 14 readers -
  • How to Ignite a Feeling in Your Audience

    … series by Brian Clark Master This Storytelling Technique to Create an Irresistible Content Series — by Demian Farnworth The 5 Things Every (Great) Marketing Story Needs — by Sonia Simone The Hero with a Thousand Faces — by Joseph Campbell Content Shock: Why content marketing is not a sustainable strategy — by Mark Schaefer The Rock and Roll…

    Jerod Morris/ Copybloggerin Content Google Blogging How To's- 9 readers -