Joseph Campbell

Joseph John Campbell (March 26, 1904 – October 30, 1987) was an American mythologist, writer and lecturer, best known for his work in comparative mythology and comparative religion. His work is vast, covering many aspects of the human experience. His philosophy is often summarized by his phrase: "Follow your bliss."
Posts about Joseph Campbell
  • This Old Marketing – The Evolution Continues

    … competitive advantage.” Over the last 15 years, consumer behavior has changed fundamentally. The way customers become aware, browse, investigate, purchase, use, complain, and/or become loyal to the way a brand delivers its product or service has evolved. However, the business processes to inspire this customer journey have not. Marketing departments…

    Robert Rose/ Content Marketing Institute- 13 readers -
  • Interview with Brian Clark: The Next Step After Empathy Maps

    … been talking about content strategy. Specifically, we have discussed the importance of understanding your audience’s worldviews, mapping out a narrative with storyboarding, and using empathy maps to feel what your audience is feeling. Consider today’s episode a bonus fourth installment of the content strategy series, and we have a special guest…

    Jerod Morris/ Copybloggerin Content Google- 10 readers -
  • How to Ignite a Feeling in Your Audience

    … mentioned above? He’s here to explain how. It’s a technique you’re surely familiar with … but are you using it? In this episode, Demian Farnworth and I discuss: How to use storyboarding to create engaging content Why storytelling makes you stand out from your competition The single most important part of a good story (that many people forget…

    Jerod Morris/ Copybloggerin Content Google Blogging How To's- 9 readers -
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