Josh Todd

  • Report: Effective In-App Messages Result in Higher Retention

    …, but still valuable features they offer, as examples. Josh Todd, chief marketing officer at Localytics, commented: There’s an outdated belief among app owners that in-app messages are viewed as intrusive or “spammy.” In this new research, we chose to challenge that way of thinking. What our data shows is that—when done right—in-app messages can actually be strategically used to drive increased loyalty and engagement by showing users the true value of an app. Localytics’ complete research is available here. …

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