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… James Mullany. “I think for the brands that we work with, you always want to start with your typical planning strategy,” said Michael Lieberman, CEO North America of Joule. “To the extent that location is brought into the picture early, it helps us to find our audience, to understand behaviors. It may not be the whole picture. For some advertisers…
By the end of 2014, marketers are expected to spend more on mobile advertising than on newspaper and radio spots combined. And yet, the mobile gap — the lag between what marketers will spend and the amount of time consumers spend on smartphone — remains. The challenge for brand marketers is in quantifying the massive influence, which mobile marketing spending has in the brick-a ...