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… shop, where they hang out, where they live, demographics. That allows very interesting audience metrics to pop up, to target. Location is intrinsic to the targeting. It’s in the cake mix; it’s not just the targeting. Christian De Gennaro, VP of channel partnerships at Thinknear by Telenav, has experienced people asking for location-specific…
By the end of 2014, marketers are expected to spend more on mobile advertising than on newspaper and radio spots combined. And yet, the mobile gap — the lag between what marketers will spend and the amount of time consumers spend on smartphone — remains. The challenge for brand marketers is in quantifying the massive influence, which mobile marketing spending has in the brick-a ...