Journal Of Advertising Research

The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations.The ARF conducts several research initiatives.
Posts about Journal Of Advertising Research
  • Shocking Digital Campaigns From Across The Web

    …. The Good Booking.com: Haunted This one was a graveyard smash, and a big favourite of mine last year. Holiday organisation site Booking.com created some super spooky content highlighting their top haunted hotels. However, instead of simply publishing a blog post and being done with it, they built a beautifully realised HTML 5 site, that took users…

    Harry Gardiner/ Koozai.comin Content Twitter- 15 readers -
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