Journal Of Advertising Research

The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations.The ARF conducts several research initiatives.
Posts about Journal Of Advertising Research
  • Shocking Digital Campaigns From Across The Web

    … as an event can so easily go wrong: Asda: #MentalPatient A lot of personal Halloween costumes often straddle the line between being funny, spooky and risqué. Whilst the risqué costumes are sometimes acceptable among friends, they’re certainly not okay to be distributed on a national level, by a brand that caters to all audiences. A brand like Asda…

    Harry Gardiner/ Koozai.comin Content Twitter- 27 readers -
Get the top posts daily into your mailbox!