Journal Of Retailing

  • Atmospheric Marketing and Why Profits May Depend On It

    … Kotler wrote an article in the Journal of Retailing where he described the impact of the retail space on the purchase behavior. He provided the following definition: The effort to design buying environments to produce specific emotional effects in the buyer that enhance purchase probability. Influencing the probability is the sensory quality…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
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