Journalism

  • How The New York Times is Making News With Social Video

    …, YouTube, Vine, Twitter, and Instagram. Across all of its social profiles, the media brand boasts 15.2 million total followers, with 13.9 million of them (roughly 91%) hailing from Facebook alone. Thanks to these dedicated fans, NYT routinely pulls in millions of views a month from its video content. Here’s how the publishing giant runs its social video…

    ReelSEOin Facebook Twitter How To's YouTube- 21 readers -
  • Content Marketing: How to run an editorial calendar

    … have access to it — you, your writers, the client, the marketing manager, and so on. Not everyone should be able to edit it, of course, but anyone who might need to see it should be able to. You’ll be amazed how much emailing backwards and forwards a well-run editorial calendar can save. The other really important thing is that one person should…

    Lush Digitalin Content How To's- 21 readers -
  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    … is available in more than 200 countries and territories worldwide, and over 433 million households and 3 million hotel rooms. The channel’s content is also available on 178 cruise ships, 53 airlines, including 13 distributing the channel live inflight, and 23 mobile phone networks. BBC.com offers up-to-the- minute international news and in-depth…

    Greg Jarboe/ ReelSEOin Social- 26 readers -
  • Brand Newsroom 135: What’s wrong with the media today

    … BNR’s producer, Dan Hatch, joins Nic Hayes and Sarah Mitchell to take a deep dive into what’s going wrong with the media these days — from credibility, accountability, shrinking newsrooms and falling advertising revenues to fake news and “churnalism”. Here are some key take-outs: Shrinking advertising revenues have led to shrinking…

    Lush Digital- 17 readers -
  • Facebook Journalism Project: A Complete Guide

    … Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. Director of product Fidji Simo introduced Facebook Journalism Project in a Newsroom post, saying that the initiative has three objectives: collaborative development…

    David Cohen/ AllTwitterin Social Facebook- 38 readers -
  • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

    … at a time when traditional journalism is under threat, newsrooms are shrinking and quality control is disappearing. “Once a traditional media source reports it, that legitimizes it, so shame on them if they’re doing it just to get numbers.” — Sarah This is a huge opportunity for brands. If the traditional media channels are fragmenting…

    Lush Digital- 30 readers -
  • Content marketing is an ethical option for old journos

    … to the Brand Newsroom podcast each week. Like what you’ve read? Sign up to the Lush newsletter for fortnightly advice to help you market your business better. In the meantime, you might enjoy reading these: A brand journalism approach to growing your audience Is journalism’s demise marketing’s great opportunity [podcast with show…

    Lush Digitalin Content- 23 readers -
  • What Journalists Can Learn From Marketers

    … After returning from Content Marketing World, Contently editor-in-chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those…

    The Content Strategist- 20 readers -
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