• Why should I keep blogging? It’s not working!

      There is a common query we hear: Should I keep blogging? I don’t think it’s working. The short answer is, yes, you should keep going. It’s important to understand that content marketing (which includes blogging) is a ‘slow-drip’ process. But just because it’s a slow process doesn’t mean it’s not worth doing. It takes time to build interest and loyalty.

      Lush Digital- 12 readers -
  • Brand journalist: Why I’m content in content marketing

    …. Those services go well beyond simply copywriting. Brands need journalists, editors, subeditors, videographers, animators, artists — all the skills I either developed or worked alongside during my 17 years in traditional media. Working in content marketing feels just like working in the media. What I love about content marketing…

    Lush Digitalin Content- 14 readers -
  • How The New York Times is Making News With Social Video

    … Founded in 1851, the New York Times (NYT) is one of the most recognized media companies in the United States, as well as across the world. Over the last 160 years, NYT has built a name for itself as a destination for authoritative news and professional journalism, so much so the brand has earned 122 Pulitzer Prizes, more than any other…

    ReelSEOin Facebook Twitter How To's YouTube- 24 readers -
  • Content Marketing: How to run an editorial calendar

    … newsletter for fortnightly advice to help you market your business better, tips from our video production gurus, and a podcast or two from our favourite podcasting team, Brand Newsroom. In the meantime, you might enjoy these: Why being reactive should be part of your strategy The secret to effective writing for business A brand journalism approach…

    Lush Digitalin Content How To's- 21 readers -
  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    … I had a seat in the front row of the BBC’s 2017 NewFronts presentation, and as expected, talked about how news organizations like the BBC can play an integral role in combating fake news. But, one of its strategies and tactics was totally unexpected: The BBC calls it, “slow news.” Now, before anyone jumps to the wrong conclusion…

    Greg Jarboe/ ReelSEOin Social- 29 readers -
  • Brand Newsroom 135: What’s wrong with the media today

    … newsrooms and reduced quality. The media is more polarized than ever. We really see this in the US where the laws were changed in the 80s to remove the requirement for balance. Less well-resourced newsrooms mean there’s a lack of specialisation in journalism, making it harder for journalists to hold power to account. Journalists are working very hard…

    Lush Digital- 17 readers -
  • Are you funding fake news? (And damaging your brand)

    … websites) happily allowed the placement of ads on fake news sites. As the Wall Street Journal pointed out, the brands using these services — and the programmatic services of media buying companies — did not necessarily know where their ads were going to be placed. Following the presidential election and high-level complaints about the proliferation…

    Lush Digitalin Social Google Facebook- 18 readers -
  • Facebook Journalism Project: A Complete Guide

    … Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. Director of product Fidji Simo introduced Facebook Journalism Project in a Newsroom post, saying that the initiative has three objectives: collaborative development…

    David Cohen/ AllTwitterin Social Facebook- 38 readers -
  • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

    … at a time when traditional journalism is under threat, newsrooms are shrinking and quality control is disappearing. “Once a traditional media source reports it, that legitimizes it, so shame on them if they’re doing it just to get numbers.” — Sarah This is a huge opportunity for brands. If the traditional media channels are fragmenting…

    Lush Digital- 31 readers -
  • R.I.P. Journalism: Why 2016 Sucked for Digital News

    … 2016 was an interesting year for journalism, to say the very least. It was a year of closures, acquisitions, layoffs (lots and lots of layoffs), reinvention and reorganization. Why? Because very few have cracked the code on how to make digital news profitable. Publishers are facing two major issues when it comes to turning digital news…

    Visual.lyin Social- 24 readers -
  • Real vs Fake News: Which One Is Winning in the World of Online Video?

    … that real video news is still beating fake video news on Facebook and YouTube. However, it’s also worth noting that traditional news sources didn’t create many of the most-watched news videos about these topics: Donald Trump, Hillary Rodham Clinton, the United States Presidential Election of 2016, the United States Presidential Election debates, Mike…

    Greg Jarboe/ ReelSEOin Social YouTube- 33 readers -
  • Content marketing is an ethical option for old journos

    … A little while back I wrote an article reassuring journalists — more and more of whom are being made redundant from shrinking newsrooms — that there really was life after journalism. In it I recommended a career in content marketing, explaining that our skills as journalists are very much in demand. I got a lot of positive feedback from…

    Lush Digitalin Content- 23 readers -
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