• Content Marketing: How to run an editorial calendar

      When I was a cadet reporter things were still distinctly analogue, so my editorial calendar was kept on a notepad, a week to a page. It was crude, but efficient. I had planned out in front of me, for as many weeks ahead as practical, precisely what I needed to write for each week’s newspaper. I knew who was being interviewed, what photos were needed, what my deadlines were — everything.

      Lush Digitalin Content How To's- 17 readers -
    • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

      I had a seat in the front row of the BBC’s 2017 NewFronts presentation, and as expected, talked about how news organizations like the BBC can play an integral role in combating fake news. But, one of its strategies and tactics was totally unexpected: The BBC calls it, “slow news.” Now, before anyone jumps to the wrong conclusion, the British Broadcasting Corporation i ...

      Greg Jarboe/ ReelSEOin Social- 17 readers -
  • Brand Newsroom 135: What’s wrong with the media today

    …. And here’s a discussion about the evasive communications tactics used by Donald Trump. Like what you’ve heard? Give us a follow on SoundCloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 135: What’s wrong with the media today appeared first on Lush Digital. …

    Lush Digital- 15 readers -
  • Facebook Journalism Project: A Complete Guide

    … Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. Director of product Fidji Simo introduced Facebook Journalism Project in a Newsroom post, saying that the initiative has three objectives: collaborative development…

    David Cohen/ AllTwitterin Social Facebook- 29 readers -
  • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

    … for brands? Nic, James and Sarah have a passionate discussion in this week’s Brand Newsroom. Here are some key take-outs: It’s getting harder to tell what news is real and what’s fake. Social media platforms like Facebook have allowed this “news” to spread without any of the fact-checking traditional media has always done. This is happening…

    Lush Digital- 22 readers -
  • Real vs Fake News: Which One Is Winning in the World of Online Video?

    … phenomenon. But they would be wrong. After the United States presidential election in 2004, Eric Ulken wrote an article for the Online Journalism Review entitled, “Non-traditional sources cloud Google News results.” His analysis found that “articles returned in Google News searches are significantly more likely to have an ideological bias than those…

    Greg Jarboe/ ReelSEOin Social YouTube- 27 readers -
  • Content marketing is an ethical option for old journos

    … A little while back I wrote an article reassuring journalists — more and more of whom are being made redundant from shrinking newsrooms — that there really was life after journalism. In it I recommended a career in content marketing, explaining that our skills as journalists are very much in demand. I got a lot of positive feedback from…

    Lush Digitalin Content- 17 readers -
  • What Journalists Can Learn From Marketers

    … After returning from Content Marketing World, Contently editor-in-chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those…

    The Content Strategist- 15 readers -
  • Credit where it’s due: Don’t fall foul of copyright law

    … podcasting team, Brand Newsroom. In the meantime, you might enjoy reading these: Is journalism’s demise marketing’s great opportunity? [podcast] Journalistic principles to add credibility to your content A brand journalism approach to growing your audience Brand journalism: how to cover industry events The post Credit where it’s due: Don’t fall foul of copyright law appeared first on Lush Digital. …

    Lush Digitalin Content- 22 readers -
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