• How The New York Times is Making News With Social Video

    … newspaper can claim. The media company has also managed to handle the transition from print to digital well, now claiming 2.5 million paying subscribers (both print and digital) comprising 60% of the brand’s overall revenue. As more of its content went digital, the NYT began to create an engaging, social video presence on platforms such as Facebook…

    ReelSEOin Facebook Twitter How To's YouTube- 15 readers -
  • Content Marketing: How to run an editorial calendar

    … When I was a cadet reporter things were still distinctly analogue, so my editorial calendar was kept on a notepad, a week to a page. It was crude, but efficient. I had planned out in front of me, for as many weeks ahead as practical, precisely what I needed to write for each week’s newspaper. I knew who was being interviewed, what photos were…

    Lush Digitalin Content How To's- 19 readers -
  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    …, the British Broadcasting Corporation is also focused on what it calls, “fast news.” With 2,000 journalists – and more than 250 correspondents in 50 foreign news bureau around the world – BBC News often breaks stories in places like Venezuela or Nigeria before other news organizations can fly in a reporter from the US. But, video marketers understand…

    Greg Jarboe/ ReelSEOin Social- 24 readers -
  • Brand Newsroom 135: What’s wrong with the media today

    … newsrooms and reduced quality. The media is more polarized than ever. We really see this in the US where the laws were changed in the 80s to remove the requirement for balance. Less well-resourced newsrooms mean there’s a lack of specialisation in journalism, making it harder for journalists to hold power to account. Journalists are working very hard…

    Lush Digital- 16 readers -
  • Facebook Journalism Project: A Complete Guide

    … Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. Director of product Fidji Simo introduced Facebook Journalism Project in a Newsroom post, saying that the initiative has three objectives: collaborative development…

    David Cohen/ AllTwitterin Social Facebook- 34 readers -
  • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

    … Pundits say we’re living in “a post-truth era”, where facts are less influential in shaping public opinion than emotion and public belief. Fake news is all over the internet and is believed to have influenced the United States presidential election. Have lies become a commodity? Don’t we value authenticity anymore? And what does all this mean…

    Lush Digital- 25 readers -
  • Real vs Fake News: Which One Is Winning in the World of Online Video?

    … that month – behind BuzzFeed, which was #1, but ahead of BBC Worldwide, which ranked #14. NowThis Media was founded by Huffington Post alumni Kenneth Lerer, and Eric Hippeau. (I used to work for Hippeau back in the 1990s, when he was the Chairman and CEO of Ziff-Davis, which was the largest media company serving the technology sector.) In September…

    Greg Jarboe/ ReelSEOin Social YouTube- 29 readers -
  • Content marketing is an ethical option for old journos

    … A little while back I wrote an article reassuring journalists — more and more of whom are being made redundant from shrinking newsrooms — that there really was life after journalism. In it I recommended a career in content marketing, explaining that our skills as journalists are very much in demand. I got a lot of positive feedback from…

    Lush Digitalin Content- 21 readers -
  • What Journalists Can Learn From Marketers

    … After returning from Content Marketing World, Contently editor-in-chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those…

    The Content Strategist- 18 readers -
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