Joy Wilson

  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … are creating content in the hope that it will get shared, maybe even go viral, which in turn makes the brand relevant by association. Authenticity: Advertising’s secret sauce (and Achilles’ heel) No segment of the population values authenticity more than millennials. This presents a challenge to brands because millennials perceive ads as unauthentic…

    AllTwitter- 18 readers -
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