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You shouldn’t have to bait your prospects. Provide value in everything you write and prospects will naturally be drawn to you. Image source No matter what goals you have for your content marketing, you need to be able to write headlines that get clicked. As Jessica Black, Marketing Manager at Contently, notes: “If your headline isn’t good, your article is irrelevant.
… Facebook’s next steps to improve the content users see in their News Feeds include taking aim at click-baiting headlines in posts from pages and emphasizing links that are shared via the social network’s link format over those shared in photo captions and status updates. The social network said the move against click-baiting headlines should…