Juice Mobile

  • Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

    … Advertisers using proximity data for retargeting and attribution have another option this morning, as the proximity network Unacast has announced a new partnership with JUICE Mobile, the mobile marketing firm. With this new partnership in place, JUICE Mobile will be licensing Unacast’s beacon and proximity data for advertisers to use…

    Stephanie Miles/ Street Fightin Mobile- 15 readers -
  • Juice Mobile CEO: Beacons Will Make Location ‘Honest’

    … Late last year, ad network Juice Mobile spun off a separate company focused exclusively on beacons, and the internet of things. The idea was to create a large enough network of beacons to allow large brands to use their data to inform and measure mobile advertising in an accurate and scalable way. We caught up recently with Neil Sweeney…

    Street Fightin Mobile- 7 readers -
  • LBMA Podcast: Urban Airship and Beacons, MapQuest Helps Commuters

    … On Location LBMA Podcast: Urban Airship and Beacons, MapQuest Helps Commuters 10 October 2014 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Urban Airship and Gimbal cozy up to beacons; Is that a drone on your wrist?; dancing traffic lights…

    Asif Khan/ Street Fight- 4 readers -