Julie Fleischer

  • Where Content Marketing 2016 Is Headed

    … on the current state of content marketing. Theyre the result of examining what marketers currently do to help improve their results. 1. Reach content saturation We receive 5,000 messages per day. Mary Meeker continues to spotlight the growing amount of information we consume digitally. We consume 5.6 hours of digital media, over half of it via a mobile…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • 10 Content Marketing World 2014 Lessons

    … to the landing page and thank you page. 10. Associate your metrics with results. (Hat tip to Scott Stratton, Andy Crestodina and Julie Fleischer) I loved Scott Stratton’s example of his Nooooooooooooooo page that receives a ridiculous number of pageviews (Okay the number has lots of zeros in it.) But it’s just one page with a button. Kraft taps…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 32 readers -