Julie Fleischer

  • Where Content Marketing 2016 Is Headed

    … on the results of past campaigns to ensure success. Content marketing will become a continual process of testing and improvement based on actual data. Ruth P. Stevens’s latest book, B2B Data-Driven Marketing, is aharbinger of this trend. Use Kraft Foods as your guide. Regardless of whether your firm is B2C or B2B,ultimately youre marketing person-to-person…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • 10 Content Marketing World 2014 Lessons

    … audience to the best of the information on the web. (And by the way, it saves your audience time.) Content curation is at the heart of influencer marketing. By pointing to others and asking them to contribute to your content, you expand your circle of friends and spotlight them. Odden has perfected the formula for the pre-conference eBook. Actionable…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 23 readers -