Julie Fleischer

  • Where Content Marketing 2016 Is Headed

    … (aka P2P). (BTW, Heather Meza called this trend back at Content Marketing World 2012.) Kraft has been a Nielsen Top 5 food and cooking site. It ranks with media sites such as the Food Network and About.com Food. In April 2006, 7+ million visitors spent 8.5+ minutes on Kraftfoods.com. This brand experience had no associated media buy or brand…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 10 Content Marketing World 2014 Lessons

    … content. (Hat tip to my CMW Workshop attendees and Lee Odden) Content curation is starting to enter the content marketing lexicon. (Check this content curation glossary.) Why use content curation when you can create your own tailored content? Content curation is the engine behind marketing power. It positions you as an expert by steering your…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 25 readers -