Julie Fleischer

  • Where Content Marketing 2016 Is Headed

    … on the results of past campaigns to ensure success. Content marketing will become a continual process of testing and improvement based on actual data. Ruth P. Stevens’s latest book, B2B Data-Driven Marketing, is aharbinger of this trend. Use Kraft Foods as your guide. Regardless of whether your firm is B2C or B2B,ultimately youre marketing person-to-person…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • 10 Content Marketing World 2014 Lessons

    … to the landing page and thank you page. 10. Associate your metrics with results. (Hat tip to Scott Stratton, Andy Crestodina and Julie Fleischer) I loved Scott Stratton’s example of his Nooooooooooooooo page that receives a ridiculous number of pageviews (Okay the number has lots of zeros in it.) But it’s just one page with a button. Kraft taps…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 24 readers -