Julie Fleischer

  • Where Content Marketing 2016 Is Headed

    …. Don’t take my word for it! Listen to Kraft’s Julie Fleischer discuss the ROI of Content at Content Marketing World 2014. https://www.youtube.com/watch?v=fp6DmN_rr4c 2016 Key Actionable Content Marketing Insight: Use technology and data to constantly improve your content marketing. Determine what your audience likes and supports sales. 3. Measure…

    Heidi Cohen/ Heidi Cohenin Content- 38 readers -
  • 10 Content Marketing World 2014 Lessons

    …: Actionable Content Marketing Take-away: Start building your brand from the start. Don’t say it’s difficult or only for big businesses. The earlier and more consistently you do it the better off your business will be. 9. Improve your conversion rate. (Hat tip to Ian Cleary and Tim Ash) This lesson is associated with Derek Halpern’s 80-20 Rule…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 33 readers -
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