Julie Fleischer

  • Where Content Marketing 2016 Is Headed

    …. Time spent with digital media continues to grow- Mary Meeker Chart Mark Schaefer dubbed the increased information trend beyond peoples ability to consume it, Content Shock. Content Shock Updated Graph by Mark W. Schaefer This problem isnt new. It dates back to Gutenbergs printing press. Each new content technology creates disruption…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • 10 Content Marketing World 2014 Lessons

    … to the landing page and thank you page. 10. Associate your metrics with results. (Hat tip to Scott Stratton, Andy Crestodina and Julie Fleischer) I loved Scott Stratton’s example of his Nooooooooooooooo page that receives a ridiculous number of pageviews (Okay the number has lots of zeros in it.) But it’s just one page with a button. Kraft taps…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 21 readers -