Julie Fleischer

  • Where Content Marketing 2016 Is Headed

    …. Don’t take my word for it! Listen to Kraft’s Julie Fleischer discuss the ROI of Content at Content Marketing World 2014. https://www.youtube.com/watch?v=fp6DmN_rr4c 2016 Key Actionable Content Marketing Insight: Use technology and data to constantly improve your content marketing. Determine what your audience likes and supports sales. 3. Measure…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • 10 Content Marketing World 2014 Lessons

    … to the landing page and thank you page. 10. Associate your metrics with results. (Hat tip to Scott Stratton, Andy Crestodina and Julie Fleischer) I loved Scott Stratton’s example of his Nooooooooooooooo page that receives a ridiculous number of pageviews (Okay the number has lots of zeros in it.) But it’s just one page with a button. Kraft taps…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 19 readers -